Wesley Bates

There were days when dark-colored themes and flashy colors were all over the internet. However, over the last few years, designers have identified the importance of blank spaces, white spaces and have been increasingly using the white color. White backgrounds have gained huge popularity these days.  Gone are the dark backgrounds and patterns that have been a big part of the design process for a while. Using a white background may seem like the easiest and the safest path to a clean website design, but that’s not the case. White backgrounds need to work with both your text and image choices. They need to sync in with the overall Website Design and should not look like an afterthought. So what should designers do to best use white backgrounds? Let’s check it out. Why Use a White Background? Using a white background is fairly an easy way to go about designing as it is the default setting when working in HTML and CSS, however, colors did gain popularity over a period of time. White as ...

Design To Delight: The world of web is getting bigger and bigger with every breath we take. There are millions of websites, apps and businesses over the internet and everyone is hustling to differentiate itself from the other.  This has resulted in fierce competition. In order to cope up with competition and make a unique identity, it’s very important that you’re able to create a solid first impression when you introduce yourself to the world. No matter how good your product or solution may be, first-time users will still need a lot of reasons to stick around. In this article, we will discuss the importance of creating a delightful first-time experience that makes users stick around. Designing to delight first-time users can help in creating a long-term association with your users. 1. Introduction and Onboarding As stated earlier, creating a wonderful product or solution is not enough to sell it into the market. Unless the user is told about the value creation, and how he will be ...

Perception plays a critical role in the success of any visual component. How people perceive a thing, makes a lot of difference. Many factors are influencing human perception, and one of the most critical factors in psychology.  It is paramount for designers to understand users, and apply psychological principles in design for creating a successful design. in this article, we will understand how the ‘psychology of shapes’ help designers to be more creative and create a fantastic user experience. Understanding The Psychology of Shapes It is possible to perceive and analyze every visual element in terms of shape. If you wish to design a house icon, the instant thought is a rectangle with a triangle on the top. That’s the most basic way of how it is perceived. Figures and shapes have a significant impact on our awareness and conduct. ‘Psychology of shapes’ is the science studying the influence of shapes on people. ‘Psychology of shape’ suggests that every shape has a meaning attached ...

Designing a website is not just about making it look visually appealing; there’s a lot more to it. One of the most critical aspects of developing a successful website is to give due importance to the copy and button labels. What your buttons say is as vital as they look. No matter how pretty and attractive your buttons look, if you choose incorrect words to describe them, it may all go wrong. Incorrect button labels can confuse the users, making it hard for them to take the desired actions. It also reduces the speed at which the actions are performed. If you wish to simplify the process of taking actions on your app, you need to choose the right words on your button labels. So how do you do that? Here are some pro tips to get your words right. 1. Use Action Verbs Instead Of Simple Words The one thing that you want your buttons to do is encouraging users to take actions. Thus, button labels should be inspiring, and action words are the best for the same. An action verb on a button makes...

The key element of an effective design is a clear UI Design. Each and every element must be well-balanced and placed in sync so that users could easily perceive the information on the screen and interact with a product without efforts. Art, science, and basic mathematical theories, all come in handy when it comes to creating an efficient design composition. Amongst the most commonly used tools for designing is a mathematical proportion known as the ‘golden ratio’. In the article, we’ll define this technique and check out the benefits of using this ratio in design. The Golden Ratio The Golden Ratio is a formula that has been derived basis a general observation that everything designed by mother nature has a specific shape that’s near perfect. People enjoy everything which has a natural touch. In pursuit of discovering the secrets of shapes and the mystery behind creation, mathematicians calculated a formula that appears in the majority of things on the Earth. In simple words, the golden...

Content is the king, and as a marketer, you cannot neglect the power of content. Your business’ blog is the most basic yet influential tool for sharing information, driving awareness, building trust with your audience, and most importantly garnering prospects.  While purposeful content is crucial in attracting more people to your company blog and website, content alone isn’t enough for you to make a solid first impression. Visual elements are vital to the success of a blog. People are visual creatures in general, and they remember more of what they see as compared to what they read. Therefore, as a marketer and business, you need these five key visual elements to make your company/business blog a success. 1. Powerful Images, Infographics, and Videos Articles with images get 94% more views than plain text articles. According to a survey, 65% of the marketers believed that visual content needs to be at the core of any blogging strategy. As mentioned earlier, people are predominantly ...

With the increase of available internet and data technologies, millions of people are surfing the web. On the internet, some of the most popular sites are Facebook, YouTube, Instagram, and Twitter (to name a few), and these sites all have something important in common: they are social media networks. Now is the best time to learn how to market on social media. It’s possible you are still asking yourself: “why should I use social media for business?” Here are just some of the advantages of social media you could benefit from: It Promotes Brand Awareness One of the most important things social media can do is enhance a business’ brand awareness. A huge positive gained from using social media is that no matter what website you have, your brand will have increased awareness if you take advantage of it. Consider that every social media outlet is like opening a door to an entire audience online. The more social media accounts you use to promote your business, the larger your pool of potentia...

Social media is an increasingly important medium for companies looking to get the word out about their brand. It’s not easy. If it were, every company would have a handle on it. Without the right social media marketing strategies, it’s impossible to maximize your social media outreach efforts. Doing social media for business the right way takes time, and it can be an intensive process. Sure, there are infinite social media marketing tools on the market. However, there are no shortcuts when it comes to executing effective marketing campaigns. Owning an online business is competitive. Without a well-thought-out plan and spending the time to get it right, you risk wasting your time and energy. Here are some social media marketing tips you can use to get the most from your campaigns: 1. Know the Different Platforms Assuming you have several social media platforms used in your campaign, approach each platform in a unique way. Make yourself aware of each social media platform and how each ha...

Nearly all websites have log data, files recorded and saved somewhere on their server’s backend. Unfortunately, this potential gold mine of information is often ignored or not utilized enough. You cannot get your site crawled, indexed, and ranked by Google and other search engines without good SEO. Log file analysis is a very relevant and important solution that can help your page get more traffic, conversions, and sales. Let’s try to understand log file analysis better and its many benefits for SEO. What Is Log File Analysis? A log file analysis is an investigation of a page’s server logs, aiming to identify trends in user agent activity, especially search engine bots. Completing this process will require your website’s raw access logs for a specific time frame. The time required for analysis may range from a week to several months and is often dependent on the size of the page that you are looking at. Why Is Log File Analysis Important for SEO? Log file analysis al...

An SEO report is one of the voices of your business. It sells your SEO skills better than any advertising campaign, but what makes your SEO report a sure win? Now that it has become harder to win and keep customers, this question becomes more important as ever. Here, we explore several easy steps to creating a powerful SEO report to boost client retention. Personalize Your SEO Report for Every Client Nobody wants an SEO report that looks like a completed template that you could give to anybody. Interact with your clients on a personal level. Add your customer’s personal information and business logo. You can use an SEO reporting tool like SEO PowerSuite to make the job easier and faster. Most programs will allow you to add information about your client just once, often by completing a profile, and all the reports you create for this client will be personalized automatically. Make personal introductions and conclusions by adding relevant comments that prove you pay close attention to th...