Wesley Bates

Given the technological leap in the modern era, the best thing you can do for your business is to take it online, as this broadens your consumer base. And nothing screams authentic and professional like a business with a website. So it’s always an exciting time to launch a website for your business. However, as exciting as it may be, an underperforming website can easily do some considerable damage to your brand. As such, it’s key to make sure the website is properly set up before launching it. Here is our website checklist with 9 essential things to check before launching your business website. 1. Review Your Content It’s common knowledge that content is king when running an online business. From videos to texts and everything in between that helps communicate the ideals and personality of your brand is essential to content marketing. Therefore, it’s important that you make painstaking efforts to edit and proofread your texts; this includes articles, headers, “call to action”...

With quite a lot of online competition in mind, optimizing your website’s performance needs to be your top priority. Web site performance and speed are crucial factors in your conversion rates, as your customers need to have the best user experience in order to put their trust into your company and buy from you instead of someone else. Your website’s performance not only affects your sales but how prominent your website is in search result pages. Here are some helpful tips how to improve your website’s performance. Make your landing pages effective The purpose of a landing page is to receive traffic that is generated by a  marketing campaign  that you have implemented and convert that traffic into a desired action, such as signing up or purchasing something. Your landing page has to provide the proper message for your visitors so that your target audience receives the information that they seek. Well-designed calls to action are essential. They need to be properly pl...