Wesley Bates

A guide to creating SEO Content that works Content.  It is one word that means many words put together to create a feeling (in many cases, that feeling is called a brand) best used to show the various interests of your company on your business website.  Sounds simple. All that you have to do is to create content that portrays your product in the best possible manner.  Having worked for your company X amount of years you also have X amount of words to use in explanation.   That aside, you also have marketing meetings, product explanations, and created user accounts to best explain a typical consumer of your product.  With all this knowledge is sure to come well rounded content that explains your products and services to the T.  This was wicked easy! Wait.  We have an issue.  Your SEO (search engine optimization to those of us not in the acronym loop) guy is not happy with the explanation given to the products that you are calling “content”.  N...

Search Engine Optimization (SEO) is one of the most rapidly changing strategies in modern digital marketing. As a marketer, it is vital to keep in mind that  SEO is only a top of the funnel tactic  and does nothing to nurture leads through your sales funnel. With that said, most SEO professionals these days may be falling behind heading into 2020 because tactics that worked a few years ago are not as effective. Some, many still fall into old-school ways of thinking and ignorantly engage in ineffective tactics like keyword stuffing and writing for robots. Google featured long-tail content at a growing rate, so make sure your blogging content strategy focuses on pain points of your ideal customer, not an SEO checklist. If your blog posts actually provide insights to the reader, they are more likely to click your call to action button and convert into a marketing qualified lead. Not only are new and more effective strategies created every day, but search engines are als...