Wesley Bates

Any internet user understands the time it takes for a page to load after clicking a link or making a request can vary from page to page, but many do not know that there are a variety of factors that affect page load time and overall site speed. Bandwidth, resources on the hosting server, web page design, and page elements can all influence the speed with which users can load a page. Savvy marketers understand that the internet is a dynamic tool used for generating and maintaining customers. For years, marketing companies have focused on developing high-speed, user-friendly websites for desktop users, and the result of this focus brought about success for thousands of businesses.  While desktop and laptop computers are certainly not obsolete, the rapid rise of smartphones has left many businesses struggling to keep pace with customer expectations. According to the Pew Research Center, 77% of Americans own a smartphone, and one-in-five American adults are “smartphone onl...