Wesley Bates

Content marketing is one of the most effective ways to attract and engage audiences with your brand. But simply trying content marketing isn’t enough—without a specific, well-defined strategy, your efforts are likely to be unfocused and ineffective. Creating a content marketing roadmap is a simple way to organize your campaign to align with brand values and maximize results. Defining Your Destination Creating a content marketing roadmap begins with asking yourself simple questions about your goals. These questions give you your destination: the message you want to convey to a specific audience. Who is my audience? Content marketing is at its most effective when it is targeted to a small and specific target population. Determining one or two target personas of your ideal customer will allow you to tailor content to those most receptive to your message. What problem do I solve for my audience? The next step is to get inside your audience’s head. What problems do ...