Wesley Bates

Human beings like to do a little research before they buy something. We’ve all been there at some point or another. In fact, more than 80% of people will poke around online before making a substantial purchase. It’s second nature to see something, take five minutes to Google it and read about it, then decide whether or not to buy. Because the bulk of those searches happen on Google, taking advantage of the vast reach of their ad platform is just good business. It’s important to bolster organic traffic with paid search traffic, which is where pay per click marketing (PPC marketing) comes into play. You’re reading an article on an SEO and web design company’s blog, so you likely know a thing or two about pay per click marketing, but some of the more granular metrics can be difficult to grasp. Not so much knowing what they mean as knowing why they’re important. But, whether it’s Google PPC, Facebook PPC, or another one altogether, when you’re paying to have your business on an ad plat...

Organic search engine optimization is incredibly beneficial, but it’s important not to lose sight of the importance of PPC. Up to 93% of online experiences begin with a search engine and pay per click marketing, when used alongside premium SEO, can help you advertise directly to people searching for a business like yours to make an immediate impact. PPC management services, in particular, can help supplement your own digital marketing work so you can get more done in the same number of hours. Not sure if PPC management services are right for you? Here are a few advantages of working with a team of PPC professionals. PPC AGENCIES CAN MAKE THINGS SIMPLER There’s a lot that goes into PPC marketing. You need to manage your Facebook ad accounts, your Google ad accounts, analyze the data from those accounts, consider ways to optimize your campaign, improve the ads, and circle back again. If you’re scaling your operation, your PPC marketing can be even more complex and you only have so many h...

There’s no denying that digital marketing is a must for virtually every business operating today. Of course, there are many different ways to market your business. But if you’re looking to increase traffic on your site quickly, pay per click marketing is a popular way to go. Pay per click, or PPC, can certainly boost your business. Since Google receives over 63,000 searches per second, PPC marketing can allow your website to appear more prominently than it would otherwise. But it’s not a foolproof method. In fact, a lot can go wrong if you believe certain misconceptions about the finer points of PPC. Let’s take a closer look at some of those misconceptions in today’s post. Once you know what  not  to believe about PPC marketing, you and your team can develop a more comprehensive strategy that will translate to success. MISCONCEPTION: PPC = GUARANTEED TRAFFIC AND SALES OVERNIGHT It’s true that PPC can help increase your site’s traffic (and possibly even its sales) in a shorter ...