Why You Should Be Bidding on Your Organization Name
A common question that is missed by many Google Grants beginners is should they be using AdWords to bid on their organization’s name. This is usually overlooked because they are already on the top of the organic search results and they are eager to start using their account for promoting their programs, for volunteer recruitment, or for soliciting donations. While those are all important components of any well balanced Google Grant, the starting point for most accounts should be building a campaign around your organization’s name. Because the number of keywords is very limited, this is an easy campaign to build when learning AdWords. Surprisingly, you may also find that this can be the most important campaign in your account. Do Users Search for Our Organization by Name? You already know that users are searching for your organization online. Many will be searching for you by name because they are looking for your contact info. They could also search for your name because they know your...