Wesley Bates

Search Engine Optimization (SEO) is one of the most rapidly changing strategies in modern digital marketing. As a marketer, it is vital to keep in mind that  SEO is only a top of the funnel tactic  and does nothing to nurture leads through your sales funnel. With that said, most SEO professionals these days may be falling behind heading into 2020 because tactics that worked a few years ago are not as effective. Some, many still fall into old-school ways of thinking and ignorantly engage in ineffective tactics like keyword stuffing and writing for robots. Google featured long-tail content at a growing rate, so make sure your blogging content strategy focuses on pain points of your ideal customer, not an SEO checklist. If your blog posts actually provide insights to the reader, they are more likely to click your call to action button and convert into a marketing qualified lead. Not only are new and more effective strategies created every day, but search engines are als...

Search engine optimization (SEO) is not a liability. It is an investment that gives good returns in due time. Search Engine Optimization which is utilised by all online business websites for increased visibility and visitors. The more visitors you have the more profits you make at the end of the day. Reasons to invest in SEO 1. Increased traffic The main use of SEO is increasing the traffic of visitors to your website and hence increasing your visibility. The chances of your website popping in the first page of suggestions when searched in any engine multiply when SEO is implemented. 2. Investment It is not a liability or unnecessary load. The process is a good investment and a smart move. Eventually it increases the possibility of exposure more than a common non-optimised website. It serves your main motto. The more views you have the higher chances are there to increase your profit. 3. Highlight Very less people who use search engines intend to go to the second page for...