Wesley Bates

The theory behind search engine optimization (SEO) is that content is king. There are many implications of this theory. First, content marketing can save a business about 60% of its marketing budget because content marketing costs less than traditional marketing. Second, content marketing is often more engaging since over 80% of customers expect their favorite brands to create content. Third, content marketing can generate more leads since more content means more opportunities to be found by a search engine. While an SEO and web design company can help brainstorm, create, and publish custom content, the success of that content often depends on the business itself. Here are five helpful steps for creating content for a custom website: KNOW YOUR CUSTOMERS Before creating content, you must figure out who your customers are, what they want, and how they find it. The first element, who the customers are, may include such demographic information as the age, gender, and the geographic locatio...