Wesley Bates

We hear this all of the time from our clients, "Why don't my Google ads show up when I search for them?" The simple answer is that your ad won't appear every time you search (or anyone else searches) for it. Whether your   paid search ads   appear in any given search depends on a number of factors, including your   paid budget , your previous search history and other advertisers' ads competing to appear for the same search phrases. The best way to confirm that your Google ad is showing for customers (even if you can't see it every time) is to look at your ad statistics or to use the ad preview function. If you find that your ad isn’t receiving any clicks or impressions, then it's time to look for the reason. A non-existent or low click-through rate could be due to any number of factors. We'll explain the most common ones below. You're Searching From Another Location Some of the most effective ads appear to customers based on their geographic locati...

If you’ve spent any time tinkering with SEO on your website, you’ve been working with (or against) Google’s algorithms, whether or not you were aware of it. When we talk about these algorithms, what we really mean is the behind-the-scenes technology that Google uses to rank websites.  Updates, which are known to happen thousands of times per year, alter the factors used to determine where websites fall when certain terms are searched. The intent is to ensure that users find the most relevant results when they Google something, but the result is an ever-shifting landscape of SEO best practices to monitor. Managing your SEO strategy is already complicated enough, and it may seem tempting to ignore these updates altogether. But like it or not, while it would be impractical to respond to every single update, no SEO strategy is complete without attention to Google’s core algorithm updates. This habit allows you to adjust your strategy to align with new ranking protocols, keeping...