Wesley Bates

What is Off Page SEO? Just like on-page SEO, off page SEO plays a crucial role in determining where a web page should be placed on SERP. While on-page SEO comprises of elements inside a website like content, images, meta title & description, and codes, off page SEO consists of factors outside a web page like link building. Off-page SEO is a technique of undertaking SEO activities to optimize outside elements of the website with the goal of ranking it higher on SERP. Local SEO company in Arvada, CO has mastered the art of link-building, citations, Google My Business, and other off page SEO factors. Their off page SEO tactics can increase your web page authority, visibility, and ranking, which will ultimately generate more leads and sales. Off Page Techniques: In the latest off page SEO techniques, Internal Linking Strategy has become vital. That is a precondition for any SEO master for making quality backlinks for websites under optimization or curation. Internal Linki...

Most searches are done on a cell phone and it’s time to put a mobile SEO strategy in place. Here are 7 tips you need to help you get started. Did you know that mobile devices account for more than 52% of all Internet searches? Nowadays your online marketing campaign has to target mobile users. Our highly-connected world has enabled people to search and view websites while on the go from a variety of devices. This means that if your website isn’t optimized for mobile usage, you’re losing leads and conversions. A non-optimized mobile site will also slip in search engine rankings. The good news is that optimizing your site is easy. Keep reading for 7 mobile SEO tips to boost your site’s visibility.   1. Determine How Mobile Friendly Your Site Is Before making any decisions as to a way forward for mobile SEO, you’ll need to know where you stand. Google offers a free tool that will determine the mobile usability of your site. With this tool, you can test all sorts of mobile facto...

In the beginning, content marketing was more like a trending buzzword, and companies were adopting it for marketing as an experiment. Fast forward to today, content marketing has become a necessity for a brand's marketing strategy. It has developed into a proven marketing channel for maximizing ROI.  It has evolved to include a variety of other channels and analytical tools to test and prove what works and what doesn't. Buffer, the popular social media brand used guest blogging to boost their growth initially—publishing content multiple times a day, on high performing websites. This was one of the critical growth hacking strategies that helped Buffer attract its first 100,000 users.  On its blog, Buffer attracted individuals who influenced their customers by creating high quality and highly shareable content. Currently, with around 400,000 users and approximately a million followers across multiple social channels, Buffer is a trusted brand with four blogs, includ...