Top 10 Things to Look for in an SEO Expert
Your company's Website might look great, with plenty of multimedia sizzle. But if the site isn't consistently attracting targeted visitors and converting them into customers, it's not doing its job—which can have a negative impact on revenue. It may be time to hire a search engine optimization (SEO) expert, whether it's as an employee, an individual consultant, or an SEO consulting firm. A qualified, experienced SEO expert reviews your site; asks about your business goals and target visitors; and identifies strategies to improve your search engine rankings and page views. The remedies an SEO expert might prescribe include something fairly simple such as rewriting your HTML title tags to fixing structural issues that prevent search engine bots from crawling and indexing your content, and obtaining quality links from relevant, external web sites. We asked three experts what to look for when hiring SE...