Wesley Bates

With the COVID-19 pandemic, the Internet has given businesses and customers the means to adapt to the current global situation. E-commerce platforms like Lazada and Amazon have all seen a sizable spike in their number of active users as well as in the number of items they sell. However, with most businesses increasing their online presence, the competition has become steeper. For a business to stand out, it must provide a pleasant online experience for customers. One of the most basic considerations is to provide a website speed that is fast enough that the customer does not have to wait too long and thereby lose interest. Delays in website loading speed could cause a decrease in views, customer satisfaction, and conversions. How Can You Increase Your Website Speed? If you’ve conducted a website speed test and found that your website speed is very slow, it could lead to a number of reasons from the number of files you have to the size of your images. Below are some of the ways you coul...

  As you build your company’s brand identity, you will find yourself looking for several ways to get ahead of the competition that you’re facing. What aspects of branding can you use that they aren’t? Which avenues can you go down with your marketing to stand out above the rest? One of the best ways is to design an animated logo for your business. Your logo will take action while everyone else’s stays put. So, what are the different ways that you can use this to your advantage? Here are several ways you can use an animated logo to push your brand out to the world. 1. Trade Show Booths with Action Imagine walking around at a local sales convention and coming across a sales booth that has an animated logo in the background. You would drop everything else to stop by that booth, right? That’s the power that an animated logo can offer you. It gives off an advanced impression of your brand that can’t be matched. Pair your animated logo with an interactive trade show booth and y...

Websites that load slowly and take too long to respond can kill sales and revenues. Today, to make more sales and conversions, you need to have quality content and fast website speed. New surveys show that website loading speed affects traffic trends significantly, as a slow page can easily frustrate customers. Why Is Website Speed Important? Slower websites often have high bounce rates and poor sales. Several studies have proven that the average customer will leave your page if it does not pop up within 3 to 6 seconds. Frustrated customers may develop a negative perception of your business. Several websites, on the other hand, had better revenues after improving the speed of their pages. Are you familiar with Shopzilla? This company gained 12% more revenue by simply improving its website speed to 1.2 seconds. You, too, can improve your conversion rate if you can speed up your page. You can get a 2% increase by every single second. Yahoo got a 9% boost in traffic and Mozill...