Wesley Bates

In this fast-paced, content-heavy world, there’s something to be said for personal connection. Sure, we have our social media and our many news outlets, but it’s easy to get lost in the mix. People want to be acknowledged as individuals, and this desire extends to the places they shop and media they consume. Showing your clients and customers that they are people, and you see them as such, has proven extremely effective. Personalizing content — whether through subject lines, addressed emails, segmented markets, or personal follow-ups — simply works. How to reach out Personalized content comes in many forms, and each one of them has proven to be extremely effective, especially when they address the customer by name. Personalized emails have a six times higher transaction rate, according to Experian, and personalized subject lines generate dramatically higher open rates. Not only do these personalized messages get better interaction, they also elicit emotions from the customers ...

Just about everyone in the  internet marketing industry  has heard the famous phrase ‘content is king’.  But, for those of you who are still not convinced or are asking whether  content marketing   continues  to be ‘king’ in 2020, we’ve written this blog to answer many of the most commonly asked questions about content marketing. With the effects of  Covid-19  hitting lots of businesses hard, now is the time to start looking at more cost-effective  digital marketing practices  your business can employ to save costs, without negatively impacting the long-term success of your business. According to Demand Metric,  “ content marketing  costs 62% less than  traditional marketing  and generates about 3 times as many leads.” By the time you’ve finished reading this blog, I’m pretty sure you’ll conclude content is still king and will want to join the forever expanding ranks of the ‘content marketing army’; an army taking ove...

Recent headlines have proclaimed that content marketing is dead! Furthermore, companies shouldn’t spend any more money or time on  content marketing . However, this is far from the truth. As content marketers, we see first hand the benefits of content marketing campaigns for our clients. The truth is that content marketing has changed. While you may have been able to get results from publishing low-quality content in the past, those days are over. To be successful in your content marketing campaigns, you need high-quality content and a strong content marketing strategy that guides your decisions. Here are some things to consider that have changed in the past few years in content marketing. Understanding these factors can help to make your future content marketing efforts more effective and worthwhile. Stop Using Clickbait Clickbait typically has an engaging title that causes users to want to click on it to learn more. In some cases, the article itself may not even be abou...

Every change presents a new challenge and a new opportunity for a growing business. Though some content marketing strategies may remain effective for many years; eventually, most old marketing content needs to be edited, re-written, discarded, or, in some way, re-optimized at some point. The good news is that doing so could help attract new customers to your website and   boost your overall SEO performance . With that in mind, here are four effective tips for re-optimizing old marketing content. Correct Mistakes, if Any This should go without saying, but marketing professionals should make it a point to review their old work every once in a while to check for mistakes or factual errors. Even the best copywriters make mistakes from time to time. Thankfully, you have the ability to set the record straight for your readers. Note, if you do decide to make a big alteration to an old blog or article, it may be a good idea to include how and why you’ve updated it – in case any readers bec...