Wesley Bates

It’s time for marketers to realize that if you aren’t interacting with your audience the right way, you are getting behind in the social media game. Let’s face it: social media isn’t your business’s preaching place. To boost your business on social media, it requires more than just talking about your brand. Those 3.8 billion active users aren’t spending their time online to go through undifferentiated content that barely talks to them. And if you are just making one-sided advertisements, there are high chances of you getting lost amidst the scrolling. With the constantly shrinking attention span of humans, the competition for marketers is successively increasing where only interactive content can stand a chance to nail its way to the target audience’s eye. Content that tells a story, speaks to the audience whilst inviting them to interact is a need of the present in the social media marketing universe. Looking at the social media history of businesses, it is quite obvious for interacti...

Social media platforms are emerging as a great tool to get viral. In order to create viral content, people usually adopt some weird and unusual ways. On the other hand, there are people who got viral because of their humour and cool integration of style. ADMS maintains a great leader when it comes to exploiting the benefits of social media. Moreover, our content writers and digital marketers follow these steps that we’ve learned over time Tips For Creating Viral Content Target Audience First, know your audience. You must not target your product interest to people that are not even remotely connected to it. This would result in zero response and failed campaign. Secondly, research regarding your audience would give you a simple hint of what kind of content they’re expecting, and most importantly what kind of a response your content will get. Plus, a little insurance regarding the content is always beneficial. Optimal Viral Content The content shouldn’t deviate from your end goal. It mus...

Agencies experienced in creating website copy and   content marketing trends   understand how valuable a website is to your overall business growth. Your website is sometimes referred to as the “face” of your organization and you want it to be polished! Today’s   website development   best practices call for engaging headlines, digestible content blocks (no walls of text!) and a relatable point-of-view for the audience. It’s simply not enough to transfer content from brochures, print materials and other internal marketing resources for publication on the web. The most dynamic website copy is the product of a solid content strategy,  brand storytelling  and plenty of experience in learning what works and what doesn’t for specific audiences. Many business owners and internal team members will take on content creation during the website process, but here are 5 reasons why using a copywriter may be a better plan for developing conversion-worthy copy. 1. They In...

Content clearly is the foundation of a great website. However, content population is a process many don’t quite understand. Without knowing the details, content population might seem like simply copying and pasting content into your CMS, hitting the publish button and calling it a job well done. But content population is a term that encompasses a critical, multi-step phase in website design and content development. Here are some steps to consider when you’re ready to begin the process of website content population. Step #1: Audit Your Website Copy Docs for Directional Notes Content development is a long, detailed process that you may have decided to work on with your internal team, or an external writer or agency. Whether you’re planning to use a CMS theme or a custom design for your website, you’ve probably thought about the different pages in your sitemap and the types of content you want to display. But have you indicated where each of your copy sections will start and when a ne...

Are you failing to generate any innovative content ideas? Do not worry, user-generated content (UGC) has slowly become the fastest and most popular generator of content to fill your company website. When utilized well and presented in a correct manner, user-generated content can end up becoming high-quality, relevant content for your website. What is User-Generated Content? User-generated content or UGC can be defined as any kind of content whether text, videos, images or reviews which are actually created by the users or customers and not by the selling company or brand. This UGC is then shared by companies on their social media accounts, websites or other marketing channels. Most brands fall back on Instagram as their principal platform for posting UGC. Instagram users produce and share posts about the brand or company, featuring the products and services offered by the brand. These posts can be shared by the company, which will help in boosting the brands credibility. First let ...

“Content is king”, goes a famous saying. As someone associated with content in any capacity, e.g. as a blog writer, copywriter, content writer, content marketer or a web development firm managing a company website, this oft-cited quote will not be unknown to you.  Now, this post is not about validating the assertion of content being king.  That is arguably established. Rather, the post is about taking a step back and delving into what all it takes to create a compelling copy that sparks the interest of your readers, drives them into action and positively influences their perception of your brand. Here are 7 writing tips that can help you craft an engaging piece that not only converts your prospects but also builds trust in your readership. 1. Lay the groundwork for a compelling copy – know your audience Writing content that can keep your audience hooked is easier said than done because it’s not just about putting pen to paper. There’s a lot of preparation that needs to go into...