Wesley Bates

For many businesses, content creation is a top priority. In fact, as of 2019, companies set aside   46% of their budgets   to buy blog content. Yet, only 50% of organizations, both large and small, have a documented content marketing strategy. This is despite the fact that data shows that the most successful marketers do. While there are several elements of a strong content marketing strategy, one of the most important, aside from content creation, is content distribution. You can buy great blog content all day long, but it won’t do you any good if your audience doesn’t know it exists. Aside from taking the obvious first step of publishing your content to your blog or website, you need to invite people to come and read it. But to whom should you “address” those invites, you may wonder. That is the question on many marketers’ minds.   What Is Content Distribution? Before we delve into the best ways to promote your blog content, let’s cover the basics: What, exactly, does c...