Wesley Bates

Informational websites exist primarily to communicate with visitors, as opposed to actively enabling transactions. While the material they provide often contains some call to action, their main goal is to provide useful, engaging information. Let’s assume you’ve got the content side of this covered. Your writers are producing good quality information that speaks to the needs of your target audience. Great job – you’ve got the hardest part of this process sorted. Let’s also assume your marketing efforts are paying off and you’re generating an impressive amount of traffic to your homepage. Awesome! You’re killing it! Yet, somehow, your home page’s bounce rate is still depressingly high. Despite all the visitors it attracts, you’re simply not seeing enough of them click through to the content you’ve worked so hard on creating. Your homepage is frequently the first and only chance you get to make a first impression, and we all know how important that is. It’s possible that you’re simpl...