Wesley Bates

Design trends are reactions to technological and cultural changes. Product creators follow design trends for a reason — incorporating newer design trends into a product’s design can make the product look fresh and desirable to the target audience, and this creates a substantial competitive advantage. But the problem with design trends is that they come and go, and it can be hard to know which trend to follow.  An incorrect decision can cause a lot of problems. Just imagine that you’ve put a lot of time and effort into incorporating a particular style into your brand guidelines, only to discover that this style is now obsolete. Now, when it’s almost the end of the year, it’s time to make an educated guess on what we will see in 2020. In this article, I’ve summarized the top 12 most powerful design trends that will dominate in 2020 and beyond. 1. Gradients 2.0 Ultra minimalism dominated product design for a long time. Designers strived to reduce all visual properties and leave only e...

Content is still the Once and Future King Anticipating what interests your potential clients and providing it for them in an accessible way is still the most important design component of any website, but content is more than just text, or text plus graphics. It’s also your site’s overall responsiveness to the needs of the visitor. Are you giving them the information, goods and services that they are searching for conveniently? If they can’t easily find the goods, services, or information that they are seeking at your site, you’re losing potential clients . . . and possibly even existing ones. User Experience: Make sure your UX isn’t sUX Prior users may come to you repeatedly for the value of your goods and/or services despite a user-unfriendly interface, but every one of us has left an unpaid-for cart full of goods at some website because of issues we’ve had there. It might be an out-of-date coupon that’s still posted on the site, it might be a shortage of payment methods...