Web Design Trends for 2020


Design trends are reactions to technological and cultural changes. Product creators follow design trends for a reason — incorporating newer design trends into a product’s design can make the product look fresh and desirable to the target audience, and this creates a substantial competitive advantage. But the problem with design trends is that they come and go, and it can be hard to know which trend to follow. 

An incorrect decision can cause a lot of problems. Just imagine that you’ve put a lot of time and effort into incorporating a particular style into your brand guidelines, only to discover that this style is now obsolete.

Now, when it’s almost the end of the year, it’s time to make an educated guess on what we will see in 2020. In this article, I’ve summarized the top 12 most powerful design trends that will dominate in 2020 and beyond.

1. Gradients 2.0

Ultra minimalism dominated product design for a long time. Designers strived to reduce all visual properties and leave only essential objects such as key content and functional elements. As a result, they created products that used exaggerated amounts of white space and practically no color. Ultra minimalism made all interfaces look similar.

Users got bored with dull designs, and designers started to experiment with various visual styles. One particular style that found itself in the spotlight — gradients. In 2018 and 2019, gradients started to replace the flat colors. Gradients add some depth in flat layouts and make them more visually interesting. Both product teams and stakeholders love gradients because branding colors could be used to create them.Gradients are a versatile tool. They can be used in various contexts such as a background for content, as color filters over the images or illustrations, or as an accent for functional elements such as the call to action buttons.

2. Abstract illustrations

It’s a well-known fact that using a custom illustration style is an excellent way to make a brand stand out. Genuine illustrations are part of a product or brand DNA. Competitors can copy your color scheme or typography, but not your illustration style.
Digital illustrations have taken center stage over the past few years. In 2019 we saw a boom of illustrations.

3. Bold fonts

If you visit the websites of industry leaders, you might notice that the headline, not imagery, is the first thing that grabs your attention. Hero headlines aren’t a new trend at all. But the interesting thing is the way those headlines are designed. Have you noticed that many of those headlines are designed with large bold fonts? Heavy fonts put more visual weight to the message and direct the reader to where they should look first. From an aesthetic point of view, bold fonts also give designs a modern and contemporary feel.

4. Geometric Shapes

Geometric shapes are a simple yet powerful asset that allows designers to create more appealing visual compositions. Commonly, geometric shapes are used to create visual dividers between sections.

5. Emotional design

Design is communication. When we think about communication, we naturally think about delivering and receiving information. But there is one aspect of communication that can easily be missed — emotions. For a long time, product teams were focussed on creating great usability. But today, the focus has shifted towards great usability and the right emotional impact. Companies are quickly moving from neutral design towards a design that has an emotional impact.

Designers have a lot of tools in their toolbox that allows them to create more emotional interactions. 

6. Data visualization


Humans are visual creatures. For many people, it’s easier to comprehend the information when it’s provided visually, rather than in text. Data visualization is quickly becoming an essential tool for creating visually engaging stories. The stories, like the one you see below, can captivate your audience and make them want to learn more about your brand.

Conclusion

These are just some of the hottest 2020 web design trends. Remember, while it is easy to experiment with these, it pays to have a professional web design. A carefully crafted web design will attract more visitors because of how good it makes them feel or how easy it is for them to navigate your website.

You can hire the Web Designer in Denver, CO for your web design needs. The experts will always strive to keep your website updated with the current trends relevant to your consumers.

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