Wesley Bates

What is Off Page SEO? Just like on-page SEO, off page SEO plays a crucial role in determining where a web page should be placed on SERP. While on-page SEO comprises of elements inside a website like content, images, meta title & description, and codes, off page SEO consists of factors outside a web page like link building. Off-page SEO is a technique of undertaking SEO activities to optimize outside elements of the website with the goal of ranking it higher on SERP. Local SEO company in Arvada, CO has mastered the art of link-building, citations, Google My Business, and other off page SEO factors. Their off page SEO tactics can increase your web page authority, visibility, and ranking, which will ultimately generate more leads and sales. Off Page Techniques: In the latest off page SEO techniques, Internal Linking Strategy has become vital. That is a precondition for any SEO master for making quality backlinks for websites under optimization or curation. Internal Linki...

Most searches are done on a cell phone and it’s time to put a mobile SEO strategy in place. Here are 7 tips you need to help you get started. Did you know that mobile devices account for more than 52% of all Internet searches? Nowadays your online marketing campaign has to target mobile users. Our highly-connected world has enabled people to search and view websites while on the go from a variety of devices. This means that if your website isn’t optimized for mobile usage, you’re losing leads and conversions. A non-optimized mobile site will also slip in search engine rankings. The good news is that optimizing your site is easy. Keep reading for 7 mobile SEO tips to boost your site’s visibility.   1. Determine How Mobile Friendly Your Site Is Before making any decisions as to a way forward for mobile SEO, you’ll need to know where you stand. Google offers a free tool that will determine the mobile usability of your site. With this tool, you can test all sorts of mobile facto...

Everybody knows how hard it is to succeed in business. Indeed, just 50% of start-ups survive past the 5-year mark. According to the same source, only one in three make it past 10 years in operation. To put it another way, a significant majority of businesses fail within a decade of starting out. Those kinds of statistics are hardly encouraging! They show that success is never guaranteed. It demands commitment, hard work, a powerful USP, and, perhaps, a stroke of good fortune. You must use every tool at your disposal to beat the competition. SEO for small businesses is one of the most effective tools available in that pursuit. In our digital era, search engine optimization is essential. Done right, it moves your bid for success out of the realm of luck and into your control. It can drive growth and prosperity, helping your business find long-term success where most others fail. Need some more convincing? Keep reading to discover eight primary reasons that small businesses need ...

Although many businesses throughout the nation are starting to reopen, it’s important to remember that the COVID-19 pandemic is still very much a part of our lives. Whether you’ve already started to venture back to the office or you’re continuing to work remotely for the time being, there’s no doubt that the coronavirus will continue to alter the way we conduct our daily operations for many weeks and months to come. Of course, when the virus first hit, many organizations panicked about how to quickly cut costs in order to stay afloat. And unfortunately, marketing budgets were among the first to be slashed. Despite the fact that businesses stand to gain a lot by maintaining (or even ramping up) their marketing efforts during times of economic downturn, the fear of financial loss proved to be a huge motivator. As a business owner, you might have already scaled back in certain aspects of your marketing. But it’s essential to stay the course with your premium SEO services — with a few twea...