Wesley Bates

There is no doubt that the battle for marketing supremacy among companies has shifted online. The internet has become a powerful tool to reach a wider audience, and most products are now sold online as a result. The first thing you need for this is a website.  Most companies have their websites designed and up and running in no time. However, they soon find themselves unable to generate traffic. Why? This is because almost every company around the world operates its own website, cluttering the internet with millions of pages for the consumer to look at. This is where SEO, or search engine optimization, comes in. Search engine optimization is simply anything done to improve a website’s ranking in search engines like Google, Yahoo, or Bing. Most companies have their websites designed first and then only after do they think about SEO. Web design and SEO should go hand-in-hand for a company to succeed in the online world. SEO should be an indispensable part of your web design and not a...

These days competition in the market is fierce with little or no prospects of do-overs. Website users have a plethora of options to choose from and hence it is absolutely essential that websites be designed in a way that they are easy to use, attractive, engaging and assist your visitors at every step of the way.   By making websites more user-friendly you can captivate the attention of your target market, retain customers and therefore drive sales as well as company growth. Here we’ve lined up seven ways in which your website can become more user-friendly: 1. A logical layout Customers take around 50 milliseconds to develop an impression about a website after they first land on it and according to a research by Google; users not only find simpler websites more aesthetically pleasing they also prefer stereotypical website layouts that conform to the respective industry’s best practices as opposed to complex layouts. Hence, it is imperative that tremendous thought is put into t...