Wesley Bates

Given the technological leap in the modern era, the best thing you can do for your business is to take it online, as this broadens your consumer base. And nothing screams authentic and professional like a business with a website. So it’s always an exciting time to launch a website for your business. However, as exciting as it may be, an underperforming website can easily do some considerable damage to your brand. As such, it’s key to make sure the website is properly set up before launching it. Here is our website checklist with 9 essential things to check before launching your business website. 1. Review Your Content It’s common knowledge that content is king when running an online business. From videos to texts and everything in between that helps communicate the ideals and personality of your brand is essential to content marketing. Therefore, it’s important that you make painstaking efforts to edit and proofread your texts; this includes articles, headers, “call to action”...

If your website’s not responsive, half of your audience won’t be able to see it well. For visitors to easily view your website from any device, it must be responsive. But that’s not the only way it helps your site get seen. The best responsive websites actually rank higher on Google. In this article, we’ll explain the importance of responsive web design. Read on to learn why responsive web design is important. MORE PEOPLE ARE USING MOBILE Mobile users now make up 63% of all users on the internet. Web designers now have to take a mobile-first approach to site building. This new trend hasn’t gone unnoticed by search engines, either. Google has accounted for this change by updating to a new “mobile-first” algorithm. GOOGLE’S NEW MOBILE-FIRST ALGORITHM Because mobile users now outrank desktop users, Google’s new algorithm values mobile sites above desktop sites. Specifically, the algorithm ranks the mobile version of a site first before it ranks the desktop version. If t...

The Internet is a global and widespread phenomenon that affects all aspects of our lives. Can you imagine a world without the Internet? The network unites people around the globe, helps us to receive news and information, store documents, plan travel routes and even maintain our health. However, not all sites care about the accessibility of their content. There are many sites inaccessible to older people or people with disabilities. Let’s talk about the accessibility of web content, why it is so important, especially now, during the pandemic of coronavirus, when a lot of us are at home and rely on news and information on the web. What Does Website Accessibility Mean? About 15% of people on Earth have certain defects in hearing, vision, movement, or cognitive abilities. Access to information for such people is included in the list of human rights, but some websites are not available to them. To ensure a certain level of accessibility, the site must be properly designed and code...

If your website collects any information (newsletter signup, contact form, donation pages, login, etc.), then now’s the time to get an SSL. Starting next month (October 2017), Google Chrome will start flagging websites with any text input fields as  NOT SECURE  unless they have an active SSL certificate and use https://. This is part of Google’s Next Steps Towards More Connection Security, a sentiment echoed by many tech companies in an effort to improve the currently abysmal state of security and privacy throughout the internet. Something that was thought of as necessary for only banking and government websites, an SSL (often depicted by a green padlock and/or https:// in the browser) is “an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site” (Google Search Console Help). Put very simply, it means that data sent between you and the website are encrypted so that third parties cannot read it. The way ...