Wesley Bates

Search Engine Optimization (SEO) is one of the most rapidly changing strategies in modern digital marketing. As a marketer, it is vital to keep in mind that  SEO is only a top of the funnel tactic  and does nothing to nurture leads through your sales funnel. With that said, most SEO professionals these days may be falling behind heading into 2020 because tactics that worked a few years ago are not as effective. Some, many still fall into old-school ways of thinking and ignorantly engage in ineffective tactics like keyword stuffing and writing for robots. Google featured long-tail content at a growing rate, so make sure your blogging content strategy focuses on pain points of your ideal customer, not an SEO checklist. If your blog posts actually provide insights to the reader, they are more likely to click your call to action button and convert into a marketing qualified lead. Not only are new and more effective strategies created every day, but search engines are als...

If you have a basic understanding of digital marketing, you’ll know that web design focuses on the visual aspects of your website while SEO impacts how search engines rank your website in searches. What you might not know is how intertwined these two seemingly separate factors are. Let’s take a look at the relationship between the design of your website and the effectiveness of your SEO strategies and you’ll see why going to a combined   web design and SEO company   is important. WHAT’S THE CONNECTION? The most basic goal of both web design and SEO services is to provide users with a great experience. While one may focus on the look of your site and the other on its rank in the search engines results page, they both work to build a site that gives visitors what they’re looking for. The people on your website will only become customers if they can easily navigate your site and they enjoy looking at it while doing so. They can only get to your website if you have effective SEO s...

Although many businesses throughout the nation are starting to reopen, it’s important to remember that the COVID-19 pandemic is still very much a part of our lives. Whether you’ve already started to venture back to the office or you’re continuing to work remotely for the time being, there’s no doubt that the coronavirus will continue to alter the way we conduct our daily operations for many weeks and months to come. Of course, when the virus first hit, many organizations panicked about how to quickly cut costs in order to stay afloat. And unfortunately, marketing budgets were among the first to be slashed. Despite the fact that businesses stand to gain a lot by maintaining (or even ramping up) their marketing efforts during times of economic downturn, the fear of financial loss proved to be a huge motivator. As a business owner, you might have already scaled back in certain aspects of your marketing. But it’s essential to stay the course with your premium SEO services — with a few twea...