Wesley Bates

Most searches are done on a cell phone and it’s time to put a mobile SEO strategy in place. Here are 7 tips you need to help you get started. Did you know that mobile devices account for more than 52% of all Internet searches? Nowadays your online marketing campaign has to target mobile users. Our highly-connected world has enabled people to search and view websites while on the go from a variety of devices. This means that if your website isn’t optimized for mobile usage, you’re losing leads and conversions. A non-optimized mobile site will also slip in search engine rankings. The good news is that optimizing your site is easy. Keep reading for 7 mobile SEO tips to boost your site’s visibility.   1. Determine How Mobile Friendly Your Site Is Before making any decisions as to a way forward for mobile SEO, you’ll need to know where you stand. Google offers a free tool that will determine the mobile usability of your site. With this tool, you can test all sorts of mobile facto...

Now that the third decade of the 21st century is officially underway, developing a mobile   paid media strategy   is more crucial than ever for marketers. However, it’s not enough to just develop a strategy. It must deliver the return on investment (ROI) you expect or even exceed it. Fortunately, you have several options available to you to help meet the goal. If you share the goal of every marketer to increase your ROI, we think you will find the five opportunities below quite useful. Use Attribution Models An attribution model is an option you can select in your Google Ads account to determine how much credit to assign to each click from the same customer. This is important because most customers make multiple clicks on their buying journey before finally making a purchase. By making attribution models part of your campaign, you can decide if you would like to credit the customer’s first click, last click, or a combination of clicks. The greatest benefit of using a...