Wesley Bates

Just like your vehicle regularly needs its oil changed, so does your site regularly need an SEO audit. You should have an SEO audit conducted at least once year on your site in order to ensure it’s up to par with Google’s best practices. RANKING FACTORS CHANGE Google’s best practices for SEO change often. Their algorithm for determining rankings goes through tweaking and sometimes large overhauls yearly. You’ll often hear about these updates in SEO news and you may remember some from the past: penguin, pigeon, rank brain, panda, possum, and badger. These updates can drastically change the way your site ranks. The Penguin update penalized spammy websites. The pigeon update was designed to provide better local search results. Panda penalized sites with poor quality content. Possum impacted map listings. And finally Badger, which didn’t do anything, because it’s not real. I made it up. But I bet you didn’t know that, and that’s why you need an SEO audit conducted by an SEO professional. A...

  If you run a business website, you want it to rank well and get discovered. This means production of optimized content, social media and email marketing, and ad spend if you’ve got the budget. You should also regularly run a website SEO audit. Whether you’ve recently decided to prioritize SEO (hooray!), or been contacted by someone claiming they’ve found SEO errors on your site that they want to fix (suspicious), knowing how to read an SEO audit is a valuable digital strategy skill. What is a website SEO audit? It’s the process of using SEO software to scan and report on your website’s on-page and off-page SEO health. The checks performed are based on known search engine optimization practices and ranking signals that impact your website’s position in search results. These reports can point to issues potentially hurting your ranking and user experience. There could actually be big problems you don’t know about, but also quick-win fixes that are easily achieved. Plus...