Wesley Bates

Unfortunately, too many businesses focus on increasing traffic to their website and ignore how many of those visitors convert into paying customers. Traffic doesn’t cover overhead costs, but customers do. This is a problem faced by many business owners due to the fact that there is no single solution to ensure engagement with your content. A visitor who does not engage with your content by buying a product, registering, or converting in some other way is a missed opportunity. This can hurt your marketing budget, hitting you where it hurts most―your bottom-line. Fortunately, you can implement CRO best practices to give your business a leg up, increasing your conversion rates and return on investment. What is CRO? Conversion rate optimization (CRO) is the process of discovering what works for your business and engages your clientele, and then implementing those CRO practices on your website to increase conversions from visitor to customer. There are many different methods of optimizing y...