Wesley Bates

When it comes to search engine optimization (SEO), the only constant is change.  In fact, Google now states they make algorithm updates three times per day on average.  But even with constantly changing search rankings, we can still spot SEO trends and determine which direction Google is going.  SEO professionals make it their job to understand where to place their focus in order to achieve the highest rankings. So what SEO trends are happening now? What is Google focusing on at the moment? 1. Quality Content We’ve all heard the saying “content is king.” To be clear, it’s quality content that Google values. Boring content that regurgitates the same old information everyone else is saying are usually not as helpful. So what constitutes quality content? Fortunately for us, Google gives us some website guidelines to follow. Perhaps the most important advice Google gives us is to create content for users. Too many content creators focus on SEO results and write specifically f...

  2020 may very well become a crucial year for SEO due to several reasons. With voice search, Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming. Therefore, it’s essential to grab a follow up to the new trends and create a strong SEO strategy 2020 to shine out in the changing SEO landscape.  Artificial Intelligence technologies change the way we interact with content online, there could be a massive change in how we work as Search Engine Optimizers. For example. Heard about the Amazon Search Optimization (AMSO)? A huge percentage of  Digital Marketing experts worldwide believe that 2020 will be the year of AMSO! Why? Look at the sales figure of Amazon’s Alexa Products ! With more than 20 million Alexa products sold in the market, Voice Search is going to be a dominating factor in SEO. We, as SEO experts, have to show adaptability to Voice Search if we w...