Wesley Bates

Have you ever paused to reflect as to why most commercial websites are not living up to their real potential, while others are? Look at this problem from an online marketing point of view. After all, a website has only 2 main tasks. It should be able to represent the brand and all that it wants to portray. It needs to work well 24/7 In other words, your brand’s website should be the ideal showcase for all your brand’s online marketing efforts. At the same time, it should also try to convince the potential customer to purchase the product. The web design industry as a whole takes care of both these issues by designing websites that are not just eye-catching but also fully functional too. The Aesthetic Appeal of Your Website So how do you get a website that effectively represents your brand’s image? You can begin by spending some time and attention on the website’s ‘front end.’ That is the aesthetic aspect of the site. However, when you’re trying to revamp the website’s front end, you mu...

Beginning of the year is a good time for reflections. Looking back at 2019 and what we were able to accomplish, what happened and what we could have done better… It is a time of changes, resolutions and hopes for the new year. It is also a good time to look at your website and make few changes and updates. So you may be excited, but is your website ready for new year? Steps to keep your website ready for new year Update copyright year in a footer section website ready for new year Many websites are designed were the footer will automatically display a current year. But not all of the websites are set up that way. So it is good to do that as it is a disclosure that protects the content of your website.  Review who has access to your website Throughout the year you might have given access to somebody to fix a problem, work on an update. Or maybe one of your previous employees had access to your admin panel? It’s always good to review your website access periodically. Just click “User...

If you’re reading this, then chances are you already have created a   website for your online business . What you might not know is that, your work doesn’t end after you hit the publish button. The fact is, if you want your website to grow, there is still plenty of work ahead that needs to be done. Improving a website is an on-going process. It’s not a one-off task. Often, you’ll have to revisit your website and improve from time to time. In this post, I will highlight some of the powerful ways you can improve your website over the next year and beyond. When you improve your website, you can serve your audience better, increase website conversion, rank higher on SERPs, and most importantly, outrank your competitors. 1. Improve Your Website Speed Speed is important to the success of your website. Here’s the thing, your audience is more likely to abandon your site if it takes more than 3 seconds to load. Not only that, it sends a negative signal to Google when your website respo...

  Designing company websites can be a tricky exercise. If done poorly, it may affect it’s online marketing campaign. However, with the following clever tips and tricks, the process will likely be a little smoother. Do not overdesign your website One of the most unattractive web design trends is a website that has been overdesigned. One of the ways to avoid this is to begin the design in shades of gray. Those who use wireframes in the initial stages of web design will appreciate the value of starting with this technique. From then, it is easy to add color elements carefully, one at a time. Place your social media icon in the footer When it comes to social media, it might seem unusual, but proper web design calls for the hiding of those icons. After spending all those hours inviting people to one’s website, all the social media icons do is push the visitors to leave the site. It is advisable to bury these icons in the footer. When visitors come to the website, ideally, one ...

The short answer is   yes   if   you know how or you have time (months) to learn how to do it right. No , if you don’t have the time or your time is better spent on more important aspects of your business. If you aren’t a web designer or developer then the odds are that you’re probably going to lose a lot of time designing your site. And the main questions that arise are: Is it going to look good? Will it function properly? Will it be responsive? Is it going to help get you clients and generate sales organically? These are just basic aspects of a website and are things that an experienced designer will intuitively integrate in the design and functionality of your site. And, if you need your site to do something fancy/complex then working with a developer to build your site would be a smart move because they can implement their wonderful coding knowledge to make it happen! By now you might have noticed that I’ve said designer or developer as two separate things. Why? Becau...