Wesley Bates

Your website is the first impression that your audience is getting from your brand. It sets the tone on how your customers and clients will interact with you and how you provide your service. The importance of website redesign cannot be overstated. Keeping up with the current styles and trends of digital marketing can make or break your company.  1. Confusing Organization and Navigation Accessing a site needs to be streamlined, and the interaction must be smooth. If your audience is struggling to find any information on your webpages, website redesign is crucial to your success. You can’t lose leads to your competition because of poor navigation. When you test your website for navigation, and it is difficult to find information, it’s time to categorize your webpages in a new way. Creating a series of tabs on your website that encapsulate each section of what you offer enables your customers to stay invested on your site. 2. Your Site Doesn’t Reflect Your Updated Brand Your brand ma...

  The past week, WordPress released WordPress 5.0, and along with it a brand new editor that will dramatically change WordPress. This will effect every existing and new website. Most existing websites will require some kind of retrofit so that they do not break when these changes go into effect. What Is Gutenberg? Gutenberg is a new editor, to replace the current “Classic Editor”. This new editor includes a myriad of features that have never been a part of WordPress’s out of box solution. Up to now, if you wanted to add columns, or overlay text on an image, add a background color, you needed external plugins or a global stylesheet to do so. Now you can do it right from the WordPress backend. This is big news for WordPress! Now let’s break down what this means for all of you. Gutenberg: the Pros I’ve had the chance to test out the editor and I have to say that I really like it. It’s sleek and pretty; intuitive and easy to use. The ability to add rows, blocks and basi...