Wesley Bates

  In today’s competitive digital market, just having a beautiful website just isn’t enough. Does your competitor have a blog on their site? If so, that means their chances of ranking higher in Google are greater than yours. If not, that’s great news! Get ahead of the competition with an authoritative and informative SEO blog. What’s SEO Blogging All About? Personal blogs and online journals have gone the way of the buffalo. People don’t read blogs just for fun anymore. They’re looking for answers to specific questions. Today, blogs are less about you as the writer and more about your customers. What problems do they have? How can you help them solve them? Your SEO blog is your chance to show your customer that your product or service can help them – and that you’re an authority on the subject. Does Blogging Really Help SEO? The short answer is: Yes! Blogging helps SEO by allowing you to answer questions your customers are searching for before they have a chance to ask...

What is the need of having a blog when your key objective is to set up shop online and sell goods? Well, with the millions of people scrolling online content every day, it is no secret that business blogs benefit a lot from increasing online traffic, However, what is even better is the fact that because many e-commerce sites are not taking advantage of having a business blog, your eCommerce site with a blogging part on it can set your site away from the rest. For instance, you have a great product or your services have the great potential to solve some complex issues for the customers.   The only problem is that your potential customers don’t know anything about you and most of them would never find you in search engine result pages. You know the reason right? A blog is going to bring you rapid engagement because your website will have more content and the keywords will indicate the search engine to include you in every niche that your brand is about. Moreover, goo...

  Wordpress v/s Static HTML So you’ve come to terms with the fact that few businesses modern day can thrive without a website. Great.  You’re in for a treat. With this awareness comes good news and bad news. Let’s address the bad news first. Modern users are able to record the first impression of your business within 7 seconds. The area of your website that influences the user’s first impression will capture their attention in just  2.6 seconds . 75% of consumers  say that they  judge credibility  based on a businesses’ website design. 79% of users  reported that they  would not purchase from a slow loading website . And in 2015, Google’s search algorithm began penalizing websites that weren’t mobile-friendly (websites that don’t auto-resize to fit mobile devices). THE BAD NEWS:  In other words, you’re better off having only a Facebook page and Google Maps listing if your website is not up to par. THE GOOD NEWS:  Gone are the days of hig...

When creating promotional materials or when writing website blogs, pick topics that your consumers are interested in. Trending blogs will catch their attention. This way, you will be able to increase your website traction and the number of visitors with the hope that these clicks will turn to sales. How to Find Trending Blog Topics The question is: how do you know what your audience wants? Where can you find information on what your audience is thinking or how your audience feels? The traditional way for marketers involves surveys and interviews, even going around asking people directly. However, this can prove not only costly but also time-consuming. If you are not going to do this, then how will you know what resonates? These days, it is simple, as the digital world offers several channels for you to get to know your consumer. Here are some of the innovative ways to find trending topics for blog writing. 1. Social Media This is probably where most blogging trends are formed. The year...

Key performance indicators are a great tool in improving marketing and communication – if used to their full potential. Every firm with a true focus on success will be wanting a whole range of things better. That might be reflected in grand aims of growth, increased turnover, new recruitment and exciting new products and services, but it can’t just be achieved through grand ambitions. The nuts and bolts of any company’s success come down to getting the best out of all of its people, which can best be done through having a structured and measurable way of achieving individual or group targets that will collectively add up to a better performance. This can be as true for marketing and communications as any other department in a firm and one of the best ways to do this is through the establishment of key performance indicators, or KPIs. Of course, the use of such terms will in many cases get the eyeballs rolling. It may sound like more meaningless corporate jargon, a strange language ...

A blog is merely a tool that allows you to do anything from changing the world to sharing your shopping list. Blogging is about writing aloud and being yourself, bringing what you have into it. It is just writing- writing the language of publishing technology. Blogs became popular through affiliation and citation. They have become an integral part of business today.  Blogging is as important as the yellow pages once were.  Business blogging is a market tactic to get more online visibility on the business. Business blogging is not a hobby and it is a primary way of earning money.  Business blogs are marketing channels just like other social media. It helps the business grow by driving traffic to your website. This traffic can be converted into leads to giving the sales team or turn into customers through online transaction. Here are few reasons why blogs are necessary for every business website. Search engine optimization Search Engine Optimization (SEO) is the action...