Wesley Bates

Every business owner knows that high engagement with their website translates as happier customers and more sales. The more time people spend on your site and share it in their social media feeds, the more exposure your company gets and the faster it grows. It’s frustrating when engagement rates drop and you don’t understand why. No one likes to think that a potential customer takes the time to click through to their website and then immediately moves on to something else. Although having the perfect combination of website features might seem elusive, it’s worth your time to evaluate everything going on with your company website from a customer’s perspective. This will help you uncover and improve problem areas so your website metrics make you smile again. Nine Common Website Mistakes That Could Be Turning Customers Away Routinely auditing your own business website or hiring a   Web Development Services Aurora, CO   to do it for you is the best way to ensure that the site...

There is no doubt that the battle for marketing supremacy among companies has shifted online. The internet has become a powerful tool to reach a wider audience, and most products are now sold online as a result. The first thing you need for this is a website. Most companies have their websites designed and up and running in no time. However, they soon find themselves unable to generate traffic. Why? This is because almost every company around the world operates its own website, cluttering the internet with millions of pages for the consumer to look at. This is where SEO, or search engine optimization, comes in. Search engine optimization is simply anything done to improve a website’s ranking in search engines like Google, Yahoo, or Bing. Most companies have their websites designed first and then only after do they think about SEO. Web design and SEO should go hand-in-hand for a company to succeed in the online world. SEO should be an indispensable part of your web design and not an aft...

Marketing your restaurant has just become ten times harder amid the Coronavirus pandemic. It doesn’t matter whether you got the OK to open your outdoor location or you’re still closed. You need to invest time and resources into your marketing efforts if you want your restaurant to survive. The main areas you need to focus on when it comes to restaurant marketing during COVID-19 are online ordering & perks, and social media interaction. Reaching out to customers over social media is vital when you can only communicate online. You can use your platform to promote online ordering, offer coupons, gift cards, and discounts to reward loyalty and attract new customers. Without further ado, let’s get into the seven restaurant marketing tips and ideas you can implement during the Coronavirus pandemic. 1. Get Online Ordering ASAP Now that dine-in is scarce to nonexistent, it’s time to focus your efforts on another venture that can bring you profit: online ordering. With people working from h...

If you recently launched a small business or non-profit, you may be looking for ways to increase website traffic fast. This may also be the case if you have an upcoming sale, fundraiser, or other important event. You may have also heard, possibly from us, that it can take up to 3 months for search engine optimization efforts to have a positive impact on your organic search presence. So… if you are looking to increase website traffic fast, what are your options? Way #1: Create a Social Media Strategy that Directs People to Your Website The first way to increase website traffic fast is to build a social media following and send your followers back to your website. If you’re using social media correctly, you should be growing your audience all the time. This is achieved through a combination of posting relevant content, being consistent, and boosting posts on platforms like Facebook. Once you’ve built a following, you can send time-sensitive posts to your existing audience with links back...

If you’re a small business owner or non-profit manager, you may be looking to write your own website content. As a client-centered business, we encourage clients who want to write their own website content. But before you start toiling away, however, keep in mind that it is not always a good idea to write your own website content. Don’t Write Customer Testimonials You should encourage customers to write their own testimonials with minimal direction. When customers are happy with the products or services that you’ve provided for them, it’s natural to ask them if they would be interested in sharing a testimonial. But it’s also important to be transparent about how the testimonial will be published (as a video, written quote, etc.) and how they will be represented (first name, full name, etc.). They should also be able to preview what their testimonial will look like before it is published and should have the opportunity to give feedback on whether they approve of their testimonial. T...

Themes are incredibly important for a WordPress site. It’s the first meeting point between you and your readers, and first impressions are important. When it comes to writing and blogging, WordPress themes for writers should accentuate the content and the power of words, while keeping things visually pleasing at the same time. In this list, we’re bringing you our recommendations for some of the best WordPress themes for writers: Vetranz Vetranz is a sleek and elegant theme that can showcase some of the writing work you’re most proud of. With easy drag-and-drop accessibility, it can easily be set up even by absolute beginners. Here are some perks you’ll get as a user of the Vetranz theme: Elementor compatibility – with the help of Elementor, one of the best WordPress site-building plugins, you can achieve the exact look that you’re envisioning for your website Different homepage layouts – choose one of the three available homepage layouts according to the content you want to accentu...

Analyzing your competing sites does not help in a strategic sense. Your goal is to work hard, create a site with original content, think about users and produce sales. It is better to focus on your project, be consistent, and work to improve it than spend too much time analyzing the competition. However, the analysis of competition has a tactical logic. Looking at the competition helps, you have new ideas, new promotions and little tricks that increase the overall effectiveness of your project. Objectives of the analysis of competing sites If you are not really a newbie in your niche, you should know the names of your competitors. Search queries that bring people to your site also serve to discover competitors. Analyzing competitors helps to improve your tactics. Here is what you might know … Characteristics of the competitor’s profile. Competitor content strategy. Information on its business and its products. User behavior. Technical characteristics of the site, including nav...

One of the most important pages on your website is your about page. Your website about page is essentially your online elevator speech for your organization. When it is well-written, your about page can capture a visitor’s attention, inspire curiosity, and start to cultivate trust. Here’s our advice for drafting an effective about page for your website. Website About Page Tip #1: Be Succinct Create succinct, skimmable content. Chances are, potential readers of your abou” page are not interested in a documentary about your organization. Instead, they want to be able to quickly understand who you are and what you can do for them. Website About Page Tip #2: Explain Who You Are Clearly explain your organization’s identity. If you’re a solo act, briefly describe what you do (e.g., artist, business consultant, etc.), your experience, and your achievements. If you’re part of an organization, categorize your organization (e.g., science museum) and the work that it does (e.g., allows children a...

  If you work for a non-profit and are looking for ways to create traffic to your website, you might have considered creating a blog. In fact, you may have checked out some of our own blog posts to get ideas. To help you feel more confident in your blogging efforts we’ve gathered a few non-profit blog tips to get you started. Non-Profit Blog Tip #1: Understand How Your Blog Supports Your Organization Before launching a blog for your non-profit, it’s important to have a clear vision for what your blog is going to do to help your organization. How will it support other efforts your organization has engaged in, such as social media marketing and event planning? How will it support your website? Or other marketing endeavors? For example, if increasing your donor retention rate is a current priority for your nonprofit, a blogging goal might be to build relationships with current donors, and so most of your blog posts should aim for that. You want your blog’s content to get you...

Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate a following for your business, try these blogging tips and tricks we use with our clients and on our own blog. Blogging Tip #1: Target Your Audience Your primary audience for your blog should be potential customers or donors. Remember that your goal in writing each post should be to sell a service or product. A good tactic for increasing sales is to use blog posts to explain the value of service or product more in-depth to a consumer that has the means and desire to purchase it. Regardless of the topic of your blog post, your last paragraph of your blog post should always make a relevant pitch for a product or service that your bus...

By now, you probably know just how important it is to invest in digital marketing in order to grow your business on all fronts. Whether you’re trying to build customer loyalty, generate quality leads, improve your brand’s reputation, ranking, and trust, or all of the above and in-between, there is no denying that digital marketing can help you get there. That said, if you want to truly  improve your existing marketing strategy , you have to focus on more than just paid ads and sponsorships with influencers – you need to double down on content creation. While there are some  marketing processes you can automate  with ease, content creation requires a human touch simply because there are many complex variables at play. That said, the initial investment will be well worth the effort in the long term, as content marketing can help you achieve all of the above and position yourself at the tops of the SERPs to become the dominant brand in your niche with ease. Let’s take a look...