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Showing posts from November, 2020

Better connect with your customers by personalizing content

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In this fast-paced, content-heavy world, there’s something to be said for personal connection. Sure, we have our social media and our many news outlets, but it’s easy to get lost in the mix. People want to be acknowledged as individuals, and this desire extends to the places they shop and media they consume. Showing your clients and customers that they are people, and you see them as such, has proven extremely effective. Personalizing content — whether through subject lines, addressed emails, segmented markets, or personal follow-ups — simply works. How to reach out Personalized content comes in many forms, and each one of them has proven to be extremely effective, especially when they address the customer by name. Personalized emails have a six times higher transaction rate, according to Experian, and personalized subject lines generate dramatically higher open rates. Not only do these personalized messages get better interaction, they also elicit emotions from the customers ...

10 Must-Have Tools For SEO Content Writers

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Search Engine Optimization (SEO) has continued to gain popularity over the years because it helps businesses maximize the returns on their digital marketing investment. SEO has become the difference-maker for content writers.  Writing online content means writing for your customers. For your efforts to yield results, your content must be searchable on the Internet.  As most entrepreneurs have learned, being an expert in your field is not enough to ensure your website’s ranking in the search results. For your valuable information to be found, it must be optimized. To give your optimization strategies a boost, we’ve created this list of 10 must-have tools for SEO content writers. 1. SEMRush SEMRush is a favorite SEO tool for content writers. It’s easy to use and effective. What SEMRush does is to extract the high-ranking keywords used by the websites that are ranking high in the search results page. An interesting feature of SEMRush is the Writing Assistant. Writing Assistant is...

5 Homepage Design Strategies for Information Websites

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Informational websites exist primarily to communicate with visitors, as opposed to actively enabling transactions. While the material they provide often contains some call to action, their main goal is to provide useful, engaging information. Let’s assume you’ve got the content side of this covered. Your writers are producing good quality information that speaks to the needs of your target audience. Great job – you’ve got the hardest part of this process sorted. Let’s also assume your marketing efforts are paying off and you’re generating an impressive amount of traffic to your homepage. Awesome! You’re killing it! Yet, somehow, your home page’s bounce rate is still depressingly high. Despite all the visitors it attracts, you’re simply not seeing enough of them click through to the content you’ve worked so hard on creating. Your homepage is frequently the first and only chance you get to make a first impression, and we all know how important that is. It’s possible that you’re simpl...

Mobile SEO in 2020

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By Heather Schallert   As we step into a new year and a new decade, we are also stepping into a new definition of normal. Smartphones have changed the landscape of the internet. Everyone is walking around with mini computers in their hands, making getting information in an instant the norm.   At the end of 2019, mobile devices accounted for 58% of all site visits. We’ve crossed the threshold and we are firmly moving into an age where computers will soon be obsolete. This means that mobile SEO in 2020 also has to take a step up in the evolutionary cycle.    With all this change and the influence of voice search also coming in strong, you may be wondering: is SEO still relevant in 2020?   The answer to that question is, and always will be, yes. As technology and the landscape change then so must SEO, but it will always be relevant as this is what Google and other search engines are built upon.    With search now being mostly mobile, this is changing the ...