Better connect with your customers by personalizing content

In this fast-paced, content-heavy world, there’s something to be said for personal connection. Sure, we have our social media and our many news outlets, but it’s easy to get lost in the mix. People want to be acknowledged as individuals, and this desire extends to the places they shop and media they consume. Showing your clients and customers that they are people, and you see them as such, has proven extremely effective. Personalizing content — whether through subject lines, addressed emails, segmented markets, or personal follow-ups — simply works. How to reach out Personalized content comes in many forms, and each one of them has proven to be extremely effective, especially when they address the customer by name. Personalized emails have a six times higher transaction rate, according to Experian, and personalized subject lines generate dramatically higher open rates. Not only do these personalized messages get better interaction, they also elicit emotions from the customers ...