Wesley Bates

Digital marketing services are now both niche in focus and broad in terms of reach. Various agencies now provide specialized SEO services like penalty recovery, backlinks, local SEO services, content SEO  and even featured snippets. However, did you ever imagine what could be the reason for this shift? Well, it is because a lot of SEO agencies have their expertise in either of the fields. Businesses choose to work with multiple agencies where their expertise lies. Sometimes, one particular agency would take care of SEO for them, while another one might look into Social Media or Paid Channels. One such niche channel that has grown exponentially over the years is Local SEO. You may already know ’What is SEO’ and how it has helped businesses grow significantly. You will find a lot of SEO case studies on the internet that prove how SEO has helped businesses grow in terms of visibility & revenue. Similarly, let us say if you own a small café, restaurant, photo-copy shop, or a car ga...

There are so many misconceptions around web design. Research shows that 94% of website first impressions are design-related. With that being the case, 10 Pound Gorilla wants to ensure you understand must do’s vs misinformation. Have you read our first ten UX myths? If not, be sure to. In the meantime, here are four more common UX* myths and how to avoid them for optimal website design. Myth #1: UX is More Important Than UI* Placing UX against UI may imply they can live independently from each other - which is certainly not the case. UX is the result of the users’ interaction with the UI, which means the user experience includes the user interface. UI and it’s contributing factors must be considered for the end-user experience. In order to create a “good design,” a designer needs to view UI and UX as a collaboration. A designer who ignores how the user will interact with their design is missing half the story. The same goes if a good interaction designer can’t layout information in a wa...