Wesley Bates

Digital marketing services are now both niche in focus and broad in terms of reach. Various agencies now provide specialized SEO services like penalty recovery, backlinks, local SEO services, content SEO  and even featured snippets. However, did you ever imagine what could be the reason for this shift? Well, it is because a lot of SEO agencies have their expertise in either of the fields. Businesses choose to work with multiple agencies where their expertise lies. Sometimes, one particular agency would take care of SEO for them, while another one might look into Social Media or Paid Channels. One such niche channel that has grown exponentially over the years is Local SEO. You may already know ’What is SEO’ and how it has helped businesses grow significantly. You will find a lot of SEO case studies on the internet that prove how SEO has helped businesses grow in terms of visibility & revenue. Similarly, let us say if you own a small café, restaurant, photo-copy shop, or a car ga...

There are so many misconceptions around web design. Research shows that 94% of website first impressions are design-related. With that being the case, 10 Pound Gorilla wants to ensure you understand must do’s vs misinformation. Have you read our first ten UX myths? If not, be sure to. In the meantime, here are four more common UX* myths and how to avoid them for optimal website design. Myth #1: UX is More Important Than UI* Placing UX against UI may imply they can live independently from each other - which is certainly not the case. UX is the result of the users’ interaction with the UI, which means the user experience includes the user interface. UI and it’s contributing factors must be considered for the end-user experience. In order to create a “good design,” a designer needs to view UI and UX as a collaboration. A designer who ignores how the user will interact with their design is missing half the story. The same goes if a good interaction designer can’t layout information in a wa...

Often, businesses tend to implement SEO strategies on their own for their websites. While there are many resources that can teach you how to carry out SEO for your websites, it is also very common to make SEO mistakes due to a limited understanding of the domain.  SEO mistakes are very common in the digital world and can be avoided by availing the services of a competent experienced local SEO company in St Petersburg, CO .  Top SEO Mistakes to Avoid Poor Keyword Research Keyword research is integral to the SEO process. Keywords are meant to help search engines identify and index your website properly. If the keywords are poorly researched, chances are that search engines will not be able to find and index your website. As a result, your website might be pushed to the second page or beyond of the search results. Less User Intent Your website must serve users’ intent. That is, it should not be limited to the individual keywords entered. It should make sense of what the user is t...

Building Backlink is one of the most important task when it comes to blogging. By creating good number of high-quality backlinks, you can easily rank your content on the first page of the search engine including Google. Trust me, number of high-quality backlinks is a concluding factor to decide the quality of your content. More number of backlinks means the content is of high quality and thereby it will rank higher in the search results. Next, a question may arise, how to build high quality backlinks for free for new website or blog? If you are looking for the same answer, then this article will help you. Here by, I will tell you the 5 best techniques for building high-quality backlinks for free. So, what are we waiting for? Let’s start discussing them below. Social Media Sharing This is the first and easiest way to build backlinks for free. In this technique, all you need to do is simply sharing your content on various social media networking sites. Please note, by term Social Media S...

Web designing is a creative process. In today’s day and age, websites are all about user experience. This not only means that your website needs to be fast, but must also deliver the information that customers want. Designing a website can be an overwhelming process, especially if you are new to the process. Designing a website is a tricky matter, and there are many factors that you must consider. In this blog we will discuss some of the fundamental dos and don’ts of an effective and attention-grabbing website. Do Keep Your Audience In Mind The main purpose of any business is to sell a product or service. It is vital to know your audience and decide how you can move them from the point of discovery to buying your product. Design and develop the content of your website while keeping your customers in mind. Imagine how they will react to your website when they first visit it. Focus On The Interface Your interface matters a lot for an effective website design. A nice user interface can co...

We are quite aware of the fact that in the present scenario we are completely dependent on the technology that we use that has modified our lifestyle, our choices, even ourselves in a drastic way. And it is quite interesting that the change didn’t take a long span of time. Not even decades a few years back only there were not as much technological choices as we have now. Technology has developed in a very short span of time at a huge rate and it is quite evident that it still is on its developing stages. This generation is the age of information technology. And the people of this era are very much well acquainted with the drastic technological developments and its applications in the present scenario. And this is not only a general knowledge or thing to know, people nowadays are bound to know and accept the role and use of technology in the present world.  And it has no doubt brought out great results in all aspects of the society. From shopping to ordering food, people no more mov...

The topic we are going to discuss about is UX (User Experience) a vital issue in the web designing field. We know about the internet world, the high population their and the high rates in the use of websites. And this population is used for profits and for that basically one needs a Website. Now let’s assume you have a website. Now the thing is that how to assure that the visitors of your website will not leave your website and help you grow by sticking to it. For that you need an extraordinary and highly efficient UX. UX is very important for your bold presence in the internet platform and raise your search rankings efficiently. And having a strong online presence is very much required and as the competition rises the online market feels the need of developed and well-designed UX in order to meet user expectations. Now what basically an UX is? UX or User Experience is basically the experience of a user of when he/she goes through your website. Basically it is determined by the interfa...

Lets state the obvious first. PHP is awesome and it has powered millions of projects around the world. It has brought businesses precious revenue from high powered applications with easy and flexibility.  It is dynamic, fast, robust and enjoys a huge developer support through out the world. What is PHP ? PHP is a backend programming language that can help you build scalable web applications with tonnes of features and functionalities. PHP was initially called as personal home page and then it became hypertext pre-processor. It is now what we call as recursive acronym. It is also known as web scripting language.   Here are the top reasons to prefer php as your website development language. Opensource and Free Php is an open source language constantly being improved and updated by the developer community across the globe. The community helps to keep the programming language relevant and in sync with the latest technological advancements. Its free, you don’t have to pay for inclu...

W ell Internet and Websites has literally become essential necessities of humans. We really need it for our daily lives in the present scenario. Well nowadays all the daily work that we used to do by lot of efforts before now can be done just with a few clicks. You can do anything you want with this amazing Internet.  But where there is population there is business and profit this online population was seen as an opportunity by many people and thus E-Commerce came into existence. No matter what your plan is, whether online shop, or information website, or news website, etc. you can do whatever you want now. Even the big companies cannot compete in the present scenario without a successful website. People nowadays don’t even pay offline. Nowadays all work is done online. And due to the greater ease of these online medium it is much more comfortable for the people to use it and accept it. Thus this online portal has become a necessity for everyone from big businessmen to small startu...

Everyone has their favorite local business, a friend that has started their own small business, or even an organization that needs help. Starting a local business is both exciting for you and for the business owner. You get to see them follow their dreams and the business owner gets to make a living providing a great product or service for their community. If you’re like us, you try to support these local businesses in any way possible. You help them move, set up their shop, even help with their deliveries and other day-to-day duties. You want to do more, but sometimes their business is outside of your knowledge base. What more can you do? ALOT, ACTUALLY!! Here’s some easy ways you can contribute to the success of your favorite local business or organization. Best of all it’s FREE and takes very little time and effort. TALK ABOUT YOUR FAVORITE LOCAL BUSINESSES Word of mouth remains the most powerful, most impactful, and our favorite form of advertising. It’s easy, just start talking! T...

Around 60% of all small businesses have their own website that they can direct customers and clients to find out more about their products. A website is a crucial marketing and sales tool used to help customers decide to buy.  While the information and functionality of the website are crucial to its success, the design is even more so.  The design draws the customer in, enticing them to stay and make a purchase. Using web design services is a great way to make sure your design hits the mark. We’ve compiled a list of the top seven most important things to look for when hiring a professional web designer for your business. 1. Smart Digital Marketing Strategy There are many things that make a design good and visually appealing. The same business could have a hundred different designers and have all unique, beautiful designs. But the design needs to be more than just cool and good-looking. Each design element needs to have a reason that resonates with the digital marketing strateg...

The theory behind search engine optimization (SEO) is that content is king. There are many implications of this theory. First, content marketing can save a business about 60% of its marketing budget because content marketing costs less than traditional marketing. Second, content marketing is often more engaging since over 80% of customers expect their favorite brands to create content. Third, content marketing can generate more leads since more content means more opportunities to be found by a search engine. While an SEO and web design company can help brainstorm, create, and publish custom content, the success of that content often depends on the business itself. Here are five helpful steps for creating content for a custom website: KNOW YOUR CUSTOMERS Before creating content, you must figure out who your customers are, what they want, and how they find it. The first element, who the customers are, may include such demographic information as the age, gender, and the geographic locatio...