Wesley Bates

  Wordpress v/s Static HTML So you’ve come to terms with the fact that few businesses modern day can thrive without a website. Great.  You’re in for a treat. With this awareness comes good news and bad news. Let’s address the bad news first. Modern users are able to record the first impression of your business within 7 seconds. The area of your website that influences the user’s first impression will capture their attention in just  2.6 seconds . 75% of consumers  say that they  judge credibility  based on a businesses’ website design. 79% of users  reported that they  would not purchase from a slow loading website . And in 2015, Google’s search algorithm began penalizing websites that weren’t mobile-friendly (websites that don’t auto-resize to fit mobile devices). THE BAD NEWS:  In other words, you’re better off having only a Facebook page and Google Maps listing if your website is not up to par. THE GOOD NEWS:  Gone are the days of hig...

“Change is coming and you better be ready for that change.”  There are great chances that you may have heard this quote at least once in your lifetime. Yes, this quote completely justifies what’s happening around us.  Since we are talking about change, we have to bring up the fact of what exactly went down in SEO in the past years. The kind of SEO we used to have back in the days has now completely changed to something more model. However, you will be surprised to know that all the fundamental principles have remained untouched.  Nowadays, if you want your business to be recognized in the world of cut-throat competition then you will have to rely on Search Engine Optimisation tactics. It would be completely impossible for you to generate leads for your business if nobody can find you on the internet.  Now, you must be thinking why SEO is so important in the first place, well, in that case, let us tell you that top ranking websites on Google are more likely to get the...

  A poorly designed website with gaps and holes can have a significant negative impact on the functioning of the business. In terms of trade, this equates to the loss of thousands and thousands of dollars every second. In this article, we will focus on just a few aspects of bad website design – and will talk about what common mistakes exist and how to avoid them. 1. Design over functionality The functionality of the website should be above all. Even if your design is beautiful and looks like Leonardo da Vinci tried it, but the site does not perform its direct functions, the design is bad. You must try to balance the beauty and functionality to avoid bad website design, navigation can be beautifully implemented, but at the same time be intuitive. The site should not primarily hit, but sell. All the rest is optional. 2. Overflow of pop-up windows Use pop-up windows wisely. Imagine yourself at the buyer’s place: you went to the site in search of the product you need, and instead ...

If you’ve tried Facebook marketing for small businesses, you’re probably aware that there’s a lot of information out there. You’ve probably looked at what other small businesses are doing to improve your own efforts. The truth is: there’s a lot more to successful marketing on Facebook than their used to be when you could simply through up a business page and posting to it. Here, we’ve gathered some tips on facebook marketing for small businesses to help you make the most out of this important platform. Tip #1 for Facebook Marketing for Small Businesses: Complete Your Business Profile It may sound too simple to be a tip but one of the biggest things that will help your Facebook page stand out against your competitors’ is making sure you complete all the information in your profile. For example, each Facebook page for business allows up to 154 characters as a “bio description.” Make sure to utilize as many of those 154 characters as you can. This information is one of the first things th...

It is a well-known fact that web design encompasses many skills as well as disciplines in both the production and maintenance of websites. The different factors of web design include web graphic design; interface design; including standardized code and user experience design; and of course, search engine optimization. That’s why this question arises- how to make an SEO friendly website design. However, it must be noted that in this modern age and era of digital marketing, it is more than important to have an SEO friendly website that can stand out from the crowd and excel in its niche. Thanks to SEO because it promises a website to come out and have its own visibility across the web. In today’s, competitive environment business websites need to be strategic and have a focused plan of action. You need to plan your website so that it can dominate its niche with the help of search engine optimization (SEO). It not only attracts organic traffic to a website but also improves its o...

If you’re new to thinking about content channels, you may feel overwhelmed at the sheer volume of ways to deliver content as an organization. Should you run Google Ads? Post on social media? Develop static website content? Run a blog? Some combination? Though no one-size-fits-all approach exists to content strategy, the necessity of attracting new customers means all businesses should be thinking about the different channels they’re using to deliver content. For our clients, we introduce this concept by having them think about the following broad channels: Web – Your website, meaning content connected to yourbusinessdomain.com Search – The way search engines index your website content and the way you promote your content Social – Individual social media networks you post content to Email – How you connect with potential, and existing, customers via email Internal – How you use content within your organization, hopefully as part of an overall content strategy Below you’ll find some reco...

  As a business, you might use word-of-mouth to connect with customers. However, with the COVID-19 outbreak, this approach has become limiting. Here’s a little secret, the sooner you connect with customers online, the easier it will be to reap the rewards of digital marketing. Check out these 7 benefits of digital marketing for small business owners. Increase the Top of Your Sales Funnel Okay, this one applies to all digital marketing benefits.Think of digital marketing as a funnel: your goal is to create a wide circle at the top to capture as many customers as possible, even if they’ll not all funnel down into a sale. Digital marketing boosts your visibility, which makes that funnel wider and wider. It is up to your marketing team to make sure—that once they’re captured at the top—you are persuading them with your great offering(s). Keep Track of Your Effectiveness Speaking of…With traditional marketing, you never know whether your methods are effective. It is hard to measure whic...