Wesley Bates

In the real world, you can make a point by speaking smartly, interacting and building real relationships. But on the web, the world is different. You don’t have direct interpersonal interactions – your website is your representative and the medium to reach people. So, it’s not just what you say but also HOW you say it. Hence, your content does not need to be just good; it also needs to be appealing and it should catch the reader’s attention. After all, how will you make your point if the user doesn’t notice your content in the first place? One of the main ways to optimize the content on your website is the appropriate use of Sidebars. Of course, other elements of website design like other plug-ins, fonts, layout, the navigation bars, etc play vital roles too. But we shall discuss side bars today since they can strongly optimize or enhance your content representation and highlight your content in your website design. How Should Your Sidebar Be? The sidebars are used to display ...

  Designing company websites can be a tricky exercise. If done poorly, it may affect it’s online marketing campaign. However, with the following clever tips and tricks, the process will likely be a little smoother. Do not overdesign your website One of the most unattractive web design trends is a website that has been overdesigned. One of the ways to avoid this is to begin the design in shades of gray. Those who use wireframes in the initial stages of web design will appreciate the value of starting with this technique. From then, it is easy to add color elements carefully, one at a time. Place your social media icon in the footer When it comes to social media, it might seem unusual, but proper web design calls for the hiding of those icons. After spending all those hours inviting people to one’s website, all the social media icons do is push the visitors to leave the site. It is advisable to bury these icons in the footer. When visitors come to the website, ideally, one ...

  Nowadays, everyone wants to become a successful web designer but only a few become successful. What do they do to become successful? There is no secret at all. This is just a continuous learning process. There may be a time when you fail one or two times but you need to continue learning. Meeting challenges, overcoming difficulties and mastering things will make you a successful web designer. Moreover here are 10 web design tips that will help you to become a successful web designer. 1. Practice makes a man perfect This is a truth that can be applied to any profession. Learn and master web design related software and languages like HTML5, CSS3, JavaScript, jQuery, PHP, AJAX, Photoshop, and Corel. 2. Keep Designs Simple Try to design some simple graphics that will suit your website and allure customers to your site. A simple design is always pleasant to the eye and easy to read. 3. Keep the website graphics small It doesn’t mean that your graphics need to be rea...

The growth of web development over the years attests for its importance. Every enterprise today, big or small has a website even before the business is established. Website contributes immensely to business and can bring in high revenue. These days, it is often considered as the primary source of income for a business. Website development is essential primarily to l e t people know about your business and its products and to involve them in it. Your business will not grow unless and until more and more people are made aware of its existence. People must know about your products, why they are relevant to them, and how they can benefit from them. Your website can help to distinguish you from your competitors. Effective communication with your customers is essential in business. You not only need to connect with them but also maintain this connection. You need to ensure that they can also get in touch with you whenever they want. And what better way to do it than setting up a website?...

When people use a search engine, most of them don’t drill down much past the first couple of pages so it’s important that search engines rank your website as highly as possible. Search engine optimization (SEO) is an ongoing process of refining your website to achieve a higher ranking, and therefore drive more visitors to your website. Search engines use a range of criteria to determine a site’s relevance. Here are five important tips to get you started with SEO for your website. Select a set of keywords to focus on. Do some research to ensure you are targeting the right ones, and ones where you can realistically achieve results and have low competition. Ensure content on your site is well written, and keywords are included where appropriate throughout the text. Use keywords when naming a file or image, and use these keywords in the alt tags. Having meaningful keywords in the filename is going to be much better than a random set of letters or numbers, which is often the case when using...

Nowadays, most businesses understand the basic concepts of  Search Engine Optimization (SEO)  and why it’s important. However, when it comes to implement the strategy and execute the SEO plan, most businesses don’t know where to begin. Below are six steps you can take to make sure all of your SEO bases are covered. STEP 1: LIST OF KEYWORDS Keywords are the heart of SEO and selecting the right keyrowrds can make or break your SEO strategy. Add a list of about 10 keywords into  Google Keyword Tool and find variations that make sense for your business. By using the search volume and competitions as you measure you narrow down your list to 10-15 keywords that you would like to rank for. Then rank this list in order to be relevant to your business. The keywords list should be a document that you will review and update at least once a month. This will keep you to stay in keyword research mode and keep your keyword list evolving with industry and search trends. STEP 2: BUIL...

Your website is the representation of your products or services that you offer. It’s the place where most people will interact with you for business. It only makes sense if you come forward, interact with your audience, and satisfy their thirst with their needs. Even if you do offline marketing or activity, it will most likely send users to your website. Whether it’s about purchasing the product or leveraging services or to make bookings, or to get contact details. When it comes to web designing, it consists of a multitude of variables like layout, content, graphic, search engine optimization, and conversion rate optimization. While web design is a significant and essential part of your promotional efforts, many businesses forget that it’s just one part of an overall digital marketing plan and should be consistent in look, feel and purpose with your other marketing efforts such as PPC - Pay Per Click advertising. Your website is a great marketing tool which offers several benefits. In ...