What is an SEO Campaign?

Your SEO Campaign

Search Engine Optimisation, or SEO, is one of the most misunderstood and missold areas in marketing let alone digital marketing. In this article, we aim to explain just what is an SEO campaign, what it can achieve and in what time frame.

We’ll explain where to get information and how to interpret that information. Most importantly, we’ll cover the most effective philosophy behind SEO. The one that is pretty much guaranteed to succeed and will keep you safe from changes in the way that search engines rank websites. All of this in plain English. If you read something that uses jargon you’re not familiar with just leave a comment and we’ll edit the article.

Who can you trust with SEO?

We have been working with SEO since before Google appeared on computer screens. One thing that has remained disturbingly constant is a less than stellar performance from SEO professionals. Sometimes this is simply due to a mismatch between expectations and budget, other times it’s a lack of experience from the SEO service provider. We came across a site recently that had a line of code at the beginning of each page telling search engines not to index the page. Great for a site in development, not so good for a live ecommerce site!

It’s always a good idea to do your own research so that you can get an idea of what your SEO partner should be doing and the list of reputable sources of information has become quite comprehensive. We’ve listed below a number of SEO information sites that, while not being independent, can be trusted to point you in the right direction:

Where to start with SEOSEO campaign starts with a single keyword. The absolute core of any SEO work is the humble keyword. Not just any keyword but a keyword fresh from the keyboards of all those potential customers.

People are looking for you, your products or your services and they are looking for you now. Most of them who don’t know about you will be researching using Google. You’ve seen the figures, 59 squillion searches per nanosecond and if only 10% are looking for you… you’ll be able to spend the profits on a degree in statistics and how to interpret daft numbers.

The reality is that people do tend to use Google to search for just about anything but the numbers reduce very quickly when you focus right in on your offering. A sense of perspective is needed with SEO and an expectation focussed on some real numbers rather than every visitor to Google.

The one thing you can rely on is that Google is the no.1 search engine by a very wide margin and most of those looking for what you offer will end up on Google sooner or later. This is why it’s a good idea to feed Google with what it needs to be able to match their search with your information.

Enter the aforementioned humble keyword. All you really need to do to start with is to make sure you know what people are looking for and the words they will be using. Then place those words where they should be on your website… more of this bit later. If you are looking for a SEO Services in Clearwater, FL that will get you better results, then you have come the right place!

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