Wesley Bates

The evolution of web design and development was very quick compared to many other industries. Since the dawn of the internet, web designing, and development were the core key elements that pushed it towards what we know today. Their importance led to putting them on a high rank among careers as they became one of the top-paying professions available worldwide. It was easy to discern the difference between web designing and web development in the early days of the internet since developers coded and designers designed, but the situation has gotten more complex over the years with crossovers between the two industries. We’ll be presenting you with the uses and functions of both web design and web development. Web Designers The simple answer to what web designing is: creating an aesthetically pleasing website that people like to use. The tools used to design a website include visual elements like Photoshop. Web designers use HTML and CSS coding languages to design their websites....

Search Engine Optimization   (SEO) is a spectacular phase of online technology that is claiming the credit of tremendous changes in web business. If someone thinks that a particular strategy can make their website excel in search engines for a quite long period, it is wrong! SEO is evolving day by day and so its implementation too.  Some of the root principles like content marketing, technical mark up and link building have been in the limelight of SEO, but now the experts are expelling its old format from the scene. Now the lightness in accessing contents has become a priority among the users. For example the Accelerated Mobile Pages (AMP) is encouraging the publishers to release their contents in the simplified format for the users to access it quickly. 1) Elaborating the Utilization of Accelerated Mobile Pages In fact Google, Facebook, and Bing, all these online giants are doing their best to make the content access easily and quickly. They are equipping the publishers to g...

Web presence has become something mandatory. When an entrepreneur wants to take his business to the next level he needs to make sure that he has a solid online presence. An online presence has become very important nowadays. It will give a unique additional qualification to the business and will make you gain more customers – more customers will be side increase your revenue which will develop your business. Here are 3 ways to build a website on a budget which will help you in building a superior online presence which will help grow your business. Using an existing template:  There are many websites which offer templates for designing your website. By choosing something which has been already available in the internet, you can save a lot of money and work. You should make sure you choose a good website for getting your template like Amazon Web Services offer. It has a variety of different themed and utility minded templates which you can choose for your website. It is highly cost e...

Given the technological leap in the modern era, the best thing you can do for your business is to take it online, as this broadens your consumer base. And nothing screams authentic and professional like a business with a website. So it’s always an exciting time to launch a website for your business. However, as exciting as it may be, an underperforming website can easily do some considerable damage to your brand. As such, it’s key to make sure the website is properly set up before launching it. Here is our website checklist with 9 essential things to check before launching your business website. 1. Review Your Content It’s common knowledge that content is king when running an online business. From videos to texts and everything in between that helps communicate the ideals and personality of your brand is essential to content marketing. Therefore, it’s important that you make painstaking efforts to edit and proofread your texts; this includes articles, headers, “call to action”...

Search Engine Optimization (SEO)   is the various activities carried out to improve the visibility of a website naturally without paying. The higher the rank or the more frequently a website appears in the search result page, the more visitors it can attract. Most search engine users don’t check the second page of the search result, much less the third page. Appearing on any of these pages or even the fourth and so on, means you are not visible at all. Getting your website on the first page is one of the advantages of SEO. I’m pretty sure you need the SEO advantage, but getting there might not be an easy task. That’s why this piece is aimed at exposing you to the tactics you can apply. Below are great SEO tactics that largely increase your online visibility and increase traffic to your site. 1. Use Striking-Distance Keywords It is a common strategy for people to focus on the keywords that is most often searched. What many have failed to realize is the level of competition...

A guide to creating SEO Content that works Content.  It is one word that means many words put together to create a feeling (in many cases, that feeling is called a brand) best used to show the various interests of your company on your business website.  Sounds simple. All that you have to do is to create content that portrays your product in the best possible manner.  Having worked for your company X amount of years you also have X amount of words to use in explanation.   That aside, you also have marketing meetings, product explanations, and created user accounts to best explain a typical consumer of your product.  With all this knowledge is sure to come well rounded content that explains your products and services to the T.  This was wicked easy! Wait.  We have an issue.  Your SEO (search engine optimization to those of us not in the acronym loop) guy is not happy with the explanation given to the products that you are calling “content”.  N...

The beauty of the internet is that since its development in the late 80s and early 90s, it is constantly evolving and new ideas are being brought to the table almost daily. Since the introduction of images to the internet in 1993, powerful imagery has been the longest lasting trend in web design. As of 2015, hero images, parallax scrolling, original photography, stock photography, and blurred photography are a few of the latest trends for images on the web. With all these different image and photography buzz terms floating around, it can be hard for some to truly understand what each is and what the benefits are of incorporating these popular web image trends into your web site. Full Width Hero Images Once the norm, table based layouts required background images to be sliced up to fit into the different cells of the table. Now, with modern markup languages, full width hero images are being used on many websites as a place for companies to welcome visitors and give them an immediate sen...

To create a successful User Experience, there are a few key principles to keep in mind throughout the process. It is also important to note that different projects may have different needs and requirements in which these principles may not always be applicable. Understanding the importance and context of these guidelines can help you decide what methodology to incorporate in your next project. 1. UX is a Social Endeavor:   Interaction with a computer was once a solo affair. The internet changed all that. Social interactions in the virtual world are now a key feature. Everything from how a person behaves on their own, to how and from whom they buy things is a social interaction. Remembering this as a UX Designer will keep your design elements relevant and connect the social experience with your UX. 2. UX is a Conversation:   The conversation between a company and the user is the ultimate conversation. In fact, it might be the only one that matters. As UX professionals, our aim ...

It’s a frustrating reality. Every day, perfect prospects are visiting your company’s website and leaving. Most never return. It’s like they are falling down cracks you don’t know exist. They arrived on one of your pages from a referral or via Google but something went wrong and they vanished, never to return. In an ideal world, good prospects would instinctively know your company is perfect for their needs, but they don’t. That’s because you have competitors and a myriad of alternative choices, all jostling for their attention. An online prospect is trigger-happy, in the sense they have their finger on their mouse and are happy to click. People know they have a ton of choices. So even when a prospect would gain so much from doing business with you, they still leave. That’s really bad for you. So why do ideal prospects just vanish from your website? What can you do to fill the cracks and stop the flow of lost prospective customers? Here are 7 reasons why perfect prospects disappear. 1. ...

Each year the ever-growing video province sees trends come and go. Social media, the rise of Stories and the way in which people consume media have all come up with to making video more important than ever before, meaning it pays to be apprised of the video marketing trends 2020. In fact, 82% of marketers believe that video is becoming progressively important, which signals the start of more brands using them as part of their digital marketing strategies. It is roughly calculated that people will spend more daily minutes watching video over the next few years than ever before, ensue in more advertisers investing in online video ads in order to drive engagement. So far this year, we have seen some trends increase, and others start to die out. It can be hard to keep up, so we’ve done the work for you. 1. Digital Inequality Previously conclusion about whether to invest in customer experience has made headway into two different worldviews: those who focus on the past and those who focus on...

In the coming future, voice search is expected to rule the empire of search engines. Experts believe that more than half of the users will use voice search for exploring internet by 2020. It can be defined as the search mechanism where the users make their voice queries (i.e. queries made by speaking) to the search engines using a device which may include a home assistant, a mobile etc. The rapidly growing statistics of voice search users have flooded the market with ‘smart speaker’ devices like Amazon’s Echo, Apple’s new HomePod, and Google Home. The increasing demand of these devices proves that voice search has reached our homes with an intention of staying longer. A few ways of optimizing your website in accordance with voice search are: 1. Speed up your website For an effective voice search, it’s important to keep track of the speed of your website. Two of the most effective ways of improving the site speed are – on your key pages, you can adapt Accelerated Mobile Pages (AMP) whic...