Video Marketing Trends 2020

Each year the ever-growing video province sees trends come and go. Social media, the rise of Stories and the way in which people consume media have all come up with to making video more important than ever before, meaning it pays to be apprised of the video marketing trends 2020. In fact, 82% of marketers believe that video is becoming progressively important, which signals the start of more brands using them as part of their digital marketing strategies. It is roughly calculated that people will spend more daily minutes watching video over the next few years than ever before, ensue in more advertisers investing in online video ads in order to drive engagement.

So far this year, we have seen some trends increase, and others start to die out. It can be hard to keep up, so we’ve done the work for you.

1. Digital Inequality

Previously conclusion about whether to invest in customer experience has made headway into two different worldviews: those who focus on the past and those who focus on the future. For instance, 26% of mainstream companies said they fear recession, while 27% of leading companies were more concerned with attracting and retaining digital talent. Following this trend, 36% of companies on the forefront of customer experience said they exceeded their top business goal by a significant margin, compared with only 12% of mainstream companies.

2. Videos will become “shoppable”

An additional trend that’s picking up steam is “shoppable videos.”These are video ads that feature links to products within the world of the video. Social Media Stories and new feature a lot of these, but the technique is becoming more sophisticated. It is logical to forecast that you’ll soon be able to buy products or get links to them by interacting with those objects within a video. If there is a chair accent on screen, you may be able to be suspended over it and find out more about that particular model and where to get it.

3. The Power of Culture

Internal customs can slow down product advancement, kill efficiency and stand in the way of digital transformation. 60% of marketers at companies with over 150 million pounds in revenues said that outdated workflows were holding them back. Yet nearly a third of customer experience leaders told a different story. Insufficient budgets were the main hurdle, recommending that they have the capabilities but not always the resources to deliver better digital experiences.

4. Video experiences will continue

While software like Google Hangouts and Zoom have been improving their video conferencing ability drastically, video experiences featuring just one person talking to another person live still have a place—and this type of experience is positioned to grow. The potential to see another person and to share screens impart itself quite nicely to technical support. It can also be a good way to teach.

5. More showing less explaining

Video authorize us to do more than just provide a simplification in text or as a voiceover. It can authorize us to just show what things look like, how they work, and how they can fit into your life. Sometimes all without words. 

SEO Company in St Petersburg, FL offers video transcription and video marketing services as part of our SEO services.  

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