10 Web-Design Tips for Travel Businesses

Travel websites rely on their design, imagery, and vivid copy to convert visitors into customers.

Much has been written about the importance of engaging copy for a travel brand, but the overall design and user-experience of a travel site is often the deciding factor for a customer.

A well-designed website inspires trust from your visitors and is directly correlated to the credibility of your site.

People will book the holidays you are selling, only if they trust your brand and your website.

Web design is often a crucial factor for determining the trustworthiness and credibility of your site.

Studies suggest that almost 94% of people mistrust websites due to poor design.

Travel sites come in all shapes and sizes, and there is no one size fits all approach when it comes to web design.

It’s understood that the needs of a travel site promoting a city, or a country are going to be vastly different from those of a website selling cruise packages or offering hotel bookings.

It’s quite challenging to identify the right design elements for a travel website as it largely depends on the businesses products and target audience.

There are some crucial elements which are often associated with travel sites, such as:

  • Information about highlights at a destination (local attractions)
  • High-quality photos
  • Hotel recommendations
  • Information necessary for travelling such as maps, public transportation info and guides
  • Tips related to the local language, culture, and etiquettes
  • A summary of the destination with a list of all popular tourist attractions

Almost all travel websites have some or all the design elements listed above.

In addition to these items, we have identified some intangible factors which are a must-have for any travel site.

So, let’s see what the crucial elements are for designing a stellar travel website.

Responsive Design

In today’s world of multiple connected devices, consumers are spending more and more time on smartphones, and mobile devices play an increasingly important role in the process of booking travel packages.

Most travellers today use their smartphones, and tablets for browsing destinations, comparing various tour packages and even for booking the package.

It’s not uncommon to come across travel brands which don’t have responsive sites, which means that browsing on a mobile device is much more complicated.

If you don’t have a responsive website which can serve the same information across multiple devices in an aesthetically pleasing manner, then you are at risk of losing out customers to your competitors.

Use a Content Management System (CMS)

No modern travel brand can maintain an online presence without using some form of Content Management System.

It’s a good idea to build your website using an open-source content management system (CMS), such as WordPress, for several reasons.

A content management system gives you greater control over all the aspects of your website. You can edit, or modify any page, article or post on the site without any help from a website designer.

Content management systems also allow you to easily integrate visual and graphic content such as photos and videos without coding.

CMS’ like WordPress also have a vast library of both free and paid plugins which can automate any task you want. This allows you to take advantage of the work of.

  

High-Resolution Photos and Videos

Travel brands have long known the power of high-quality images which can provide a glimpse into the experience which a traveller may have by booking a tour package or visiting a destination.

Even before the era of modern technology, most travel companies used high quality and enticing images in their marketing brochures.

Modern-day technologies have opened new avenues for travel brands as now it’s possible to use images along with videos.

Soon, prospective travellers will be able to experience their destination virtually before embarking on a journey with the help of new technologies such as virtual and augmented reality.

High-resolution images and videos are an essential part of any well-designed travel site as they offer a glimpse of the experience and are often the main selling point of any tour package.

Web Designing Services in Arvada, CO can help you, in identifying how to use high-resolution photos for your travel business.

 

 

 

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